Question 1

How long does it take to design and build a website?

Accepted Answer

Timeline can depend on a variety of factors including total page count, design complexity, and asset handover. Assuming a moderate design complexity and timely handover of all necessary assets, a rough guide on the timeline to design and build a website from scratch is below:

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Very Small Website (10 pages or less) - 2-3 weeks
Small Website (11-25 pages) - 3-4 weeks
Medium Website (26-100 pages) - 4-8 weeks
Large Website (100+ pages) - 8-12 weeks

Question 2

Will I have a dedicated project manager?

Accepted Answer

We believe the best project managers are the designers and developers themselves. When you work with us, you will have direct access to your design team, which streamlines communication and prevents miscommunications.

Question 3

How does the design process work?

Accepted Answer

We begin the design phase with an open-ended conversation with you about your company, your competition, and your vision for the appearance of the website. It is critical that we get to know your business objectives and your brand so that your website accurately reflects your company's voice and achieves the correct messaging you want to deliver to your customers. Once we have a clear understanding of the scope, we get to work designing mockups to present to you for approval before we go to development.

Question 4

What do I need to provide to get started?

Accepted Answer

The only requirement is that you provide us with information about your company, it's goals, it's products or services, and it's ideal customer profile. Those are the minimum pieces of information needed to build your site.

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However, clients that can provide imagery, brand kits, videos, content ideas, and other items that define their company typically experience faster project completion and a more detailed website. But don't worry, if you don't have all of these things, we can still produce a great website that showcases your company and attracts new customers.

Question 5

Can I see examples of your work?

Accepted Answer

Absolutely! We love to show our work. You can see examples of sites we have built, along with success stories from our SEO, PPC, Social Media, and Competitor Analysis solutions on our case studies page.

Question 6

How much does a custom website cost?

Accepted Answer

Cost varies depending on a variety of factors. The most influential factor on the cost of a custom website is the number of pages. For a website alone as a single service, you can expect to pay anywhere from $2500-$20,000. However, we value longterm partnerships with our clients, and frequently adjust the cost of a custom site build when they partner with us on other ongoing services, such as an SEO Management or PPC Management contract.

Question 7

Do you offer website templates?

Accepted Answer

For clients that don't have the budget for a custom site, we do offer templates. A template is a previously-built website that is altered to fit your company. All of the text, images, and page titles can be altered. The overall layout remains the largely same, with room for minor adjustments.

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Choosing a template has its advantages, such as lower cost and faster launch. The main drawback to choosing a template is that you can't customize the overall layout.

Question 8

Are there any additional costs besides the website build fee?

Accepted Answer

Outside of the fee to build the website, there are costs you should be aware of. If this is your first time having a website built, you will need a domain name. Domains can be purchased through registrars, and some of the most popular ones are listed below. Domains usually cost less than $10 for the first year and then $10-$20 for renewal annually.

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The other fee associated with websites is the hosting fee. Hosting typically costs $300-$500 per year and is renewed annually as a separate charge from the website build.

Question 9

Do you build SEO-friendly websites?

Accepted Answer

Yes, our designers are trained in SEO, UX (user experience), and CRO (conversion rate optimization) fundamentals. When we design and build a site, we think ahead in terms of functionality and performance. Each website we build is equipped with the basic fundamentals of on-page and technical SEO. We also use proper CRO and UX tactics to ensure your site is easy for your customer to use and find the information they are looking for, while guiding them through the funnel from discovery to contact.

Question 10

Do you outsource web design or development?

Accepted Answer

Absolutely not. Frontend Horizon is a full service agency with in-house design, development, and digital marketing teams. Not only that, we cross train our teams so they are equipped with knowledge of our total solution offering.

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That means that your designer will also understand (and in some cases be fully capable of) the development of your site, and will have an understanding of SEO best practices. This reduces friction throughout the design/build process and leads to a well-rounded website that is built to perform.

Question 11

Will my website be mobile-friendly?

Accepted Answer

100%. The majority of web traffic comes from mobile devices today, so every site we build will be fully optimized for tablets and cell phones. We stay up-to-date with the latest releases in mobile technology and screen sizes, which ensures there will never be an ugly moment for a mobile user on your website.

Question 12

What is SEO and why do I need it?

Accepted Answer

SEO (search engine optimization) is a complex, multi-pronged approach aimed at making your website rank higher in search engine results pages (SERPs). You need SEO because of the sheer number of websites on the internet today. With so many competitive websites out there, yours will be lost in the sea without proper SEO efforts. Our approach considers not only your current web presence, but also takes into account your competition's level of authority in your niche and tailors a strategy that targets both quick wins and long-term success.

Question 13

Can I do SEO myself?

Accepted Answer

That depends what you consider SEO. If your only goal is to write blog content, then possibly. But content that isn't backed by research might not get the results you desire. Our SEO experts identify what people are searching for and write content specifically designed to capture those search queries.

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There is a lot of behind-the-scenes research that goes into proper SEO, and it's not all about content. Backlinking strategies and outreach, technical optimization, on-page optimization, and internal site linking all weigh into the final decision a search engine makes regarding your ranking (among several other things as well!).

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So yes, you can do all of this on your own, if you dedicate the time to it. But as a business owner, your skillset is needed elsewhere, and that's where our team comes into play. We do the work of several internal hires your company would need to make in order to effectively tackle proper SEO, and we do it for roughly 1/3 of the cost.

Question 14

How much does SEO cost?

Accepted Answer

The price of SEO can range greatly depending on the level of service you want. For websites in uncompetitive niches, it might not take much effort to rank highly and thus, your cost will be lower. But for most businesses, there is fierce digital competition that requires many hours per month to get and stay competitive.

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The average prices for these types of clients range anywhere from $1000-$5000 per month. But we don't like to pin you down to a number. Let us talk with you about your budget and your goals. We value longterm partnerships and are willing to structure a plan specifically for you that will get you where you want to be. Contact us today for a free consultation and let's find out what we can make work for you.

Question 15

How do you measure SEO success?

Accepted Answer

The only true measure of SEO success is rank improvements. We look at specific pages related to specific keywords and measure how they move in the rankings over time, and how those movements correlate with tactics we have employed. Clicks and traffic are the results of rank improvements, but they aren't a solid measure of SEO success because they can be artificially inflated.

Question 16

How long does it take to see SEO results?

Accepted Answer

The answer to that question depends on two things: your current domain authority and the competitiveness of the keyword(s) you're targeting. A website with a high domain authority can see SEO success very quickly, while one with little to no authority will need to build that authority up before seeing ranking improvements for most keywords. For newer domains with less authority, we take a two-pronged approach to keyword targeting, going after quick wins with low competition keywords while simultaneously building your domain authority to prepare you to target the more competitive, higher volume keywords later on.

Question 17

Do you have case studies or examples of SEO success?

Accepted Answer

Of course! We are proud of the results we have gotten for our clients. You can view our results on our case studies page.

Question 18

Why shouldn't I just hire someone from Fiverr for $20 a month?

Accepted Answer

SEO from Fiverr specialists who charge $20 a month is not SEO, period. Not only is it practically impossible to charge so little if you are actually doing the real work that needs to be done for proper SEO, in many cases, these Fiverr experts can hurt your website's rankings. What is often advertised is blackhat backlink services. Google and other search engines will penalize your website if they suspect you are engaging in backlink exchanges with poor reputation sites, sometimes even de-indexing your site. Real SEO requires many hours of due diligence and research, which costs real money.

Question 19

Do you use AI for SEO?

Accepted Answer

We do use AI to assist in our SEO efforts, in a variety of ways. Using AI for things like content creation and keyword research is not bad, unless it is abused. Google has specifically stated it does not penalize AI generated content, nor does it even have the capability to detect AI written content. However, Google will penalize scaled content, which is when hundreds or thousands of nearly identical pages are generated using AI. We use AI to assist us with content creation that has been manually researched and outlined. In addition, all of our content is fact checked manually before publishing.

Question 20

Why should I choose Frontend Horizon over other SEO agencies?

Accepted Answer

Because we don't take shortcuts and we do the work needed to give you the best chance to succeed. We promise to communicate openly with you, always go the extra mile for you, and never engage in blackhat tactics that could harm your site. We want you to succeed even if you don't work with us, and our best advice is to properly vet your agency, educate yourself on the basics of SEO, and learn about blackhat SEO and what to avoid.

Question 21

What is PPC (Pay-Per-Click) advertising?

Accepted Answer

PPC (Pay-Per-Click) is an advertising model where you pay only when someone clicks your ad. Platforms like Google Ads and Meta Ads auction placements, and your bid plus ad quality determines if and where your ad shows up.

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For more information, visit our Pay-Per-Click Advertising solutions page.

Question 22

How much does PPC cost?

Accepted Answer

There's no flat rate. Costs depend on your industry, competition, and keywords. Some clicks cost under $1, while competitive industries (like legal or finance) can run $50–$100+ per click.

Question 23

How long does it take to see results from PPC?

Accepted Answer

You can get traffic immediately after launch, but meaningful ROI typically takes 2–3 months of testing, adjusting keywords, ads, and landing pages. This is because there is usually an initial period of trial and error needed in order to optimize your campaign. The first few weeks of a PPC campaign should be primarily focused on optimization, not results.

Question 24

Do I need a big budget for PPC to work?

Accepted Answer

Not always. A $1,000–$2,000 monthly ad spend is a solid start for most local businesses. National campaigns usually require $5,000+. The key is having enough budget to collect useful data, and sticking with it long enough to make adjustments based upon that data.

Question 25

How do you measure PPC success?

Accepted Answer

Success is measured by conversions (leads, calls, purchases), not just clicks. KPIs include cost per conversion, conversion rate, and return on ad spend (ROAS).

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In fact, it is important to note that clicks on ads are not always equal. Clicks from unqualified leads or bots do nothing but drive your ad spend up. That's why it's important to structure your campaign to only target your ideal customers and avoid pitfalls that make bot clicks more likely.

Question 26

Do you only run ads or do you also handle landing pages?

Accepted Answer

A good PPC agency manages both. Ads drive traffic, but landing pages convert that traffic. If your pages don’t convert, your ad spend is wasted.

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Frontend Horizon is a full service agency, which means we can design and develop landing pages tailored to your ads in-house, as part of your PPC package. When tweaks need to be made to landing pages, we can respond extremely quickly, which allows you to prevent ad spend waste.

Question 27

What's the difference between PPC and SEO?

Accepted Answer

PPC gives instant visibility but stops the second you stop paying. SEO takes months but builds long-term organic traffic. Ideally, both work together, but are totally different things.

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PPC deals with ads, like the sponsored links at the top of the search results pages. SEO deals with organic search rankings, which are the listings below the sponsored ad links.

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Both are important aspects of digital marketing that should be managed by an experienced, professional agency in order to achieve the best results.

Question 28

What's included in PPC management?

Accepted Answer

Keyword research, campaign setup, ad copywriting, bid management, audience targeting, conversion tracking, and reporting, and landing page design, testing, and optimization.

Question 29

Can you guarantee sales or specific results with PPC?

Accepted Answer

No legitimate agency will guarantee specific sales or rankings—too many variables are outside control (competition, market changes, product quality). What can be promised is consistent optimization to lower costs and improve conversions.

Question 30

Will PPC work for my business?

Accepted Answer

If your customers actively search for your products/services online, PPC works. If you sell something brand new with no existing search demand, you may need social ads or other channels first.

Question 31

Which social media platforms should my business be on?

Accepted Answer

That depends on where your target audience spends time. For example, Instagram and TikTok are great for visuals and younger demographics, LinkedIn works for B2B, and Facebook still dominates community-based audiences.

Question 32

How often will you post on my behalf?

Accepted Answer

We create a posting schedule tailored to your goals, typically 3–7 times per week depending on the platform and strategy.

Question 33

Do I need to create the content or do you?

Accepted Answer

We handle content creation—graphics, captions, hashtags, and strategy. We'll also request brand assets (logos, product photos, etc.) to keep everything aligned with your identity.

Question 34

How do you measure social media success?

Accepted Answer

We track metrics like engagement rate, follower growth, website traffic, and leads/sales conversions to make sure your investment is paying off.

Question 35

Will you respond to comments and messages on my social media?

Accepted Answer

Yes, we can manage comments, messages, and community interactions to keep your brand active and approachable.

Question 36

How long does it take to see results from social media marketing?

Accepted Answer

Social media growth is not overnight. Typically, you'll see engagement increases within the first 1–2 months, with stronger ROI (leads/sales) in 3–6 months.

Question 37

Do you offer both organic and paid social media services?

Accepted Answer

Absolutely—we develop brand guidelines for tone, style, and messaging so every post feels authentically you.

Question 38

Can you match my brand's voice and style?

Accepted Answer

Absolutely—we develop brand guidelines for tone, style, and messaging so every post feels authentically you.

Question 39

How involved do I need to be in social media marketing?

Accepted Answer

As much or as little as you want. Some clients approve every post, others let us run with it. We adapt to your comfort level.

Question 40

What makes Frontend Horizon different from other social media agencies?

Accepted Answer

We focus on results, not vanity metrics. Our strategies are customized, transparent, and backed by real data—not guesswork.

Question 41

Why is competitor analysis important?

Accepted Answer

Understanding what is working for your competitors gives you insight into what might work for you. Conversely, knowing what isn't working for them can save you time and money on strategies that don't resonate with your shared audience.

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A solid understanding of your competition's wins and failures can be one of the most useful tools in planning a digital marketing strategy.

Question 42

What data can you provide about my competitors?

Accepted Answer

We can show you a variety of data points such as:

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Which keywords drive the most traffic to their site
Which pages on their site are responsible for the most traffic
How many backlinks they have and the referring domains they come from
How many indexed pages are on their site
Their overall domain authority
An estimate on their typical monthly ad spend

Question 43

Is competitor analysis legal?

Accepted Answer

Not at all. The information we gather on your competition all comes from Google and is publicly available.

Question 44

Do you do competitive analysis as part of your SEO services?

Accepted Answer

Yes, we do competitive analysis as an early step in all SEO packages.

Question 45

Can I get a competitor analysis without signing up for other services?

Accepted Answer

Yes, we can do a competitive analysis for you as an a-la-cart charge, however, the value of the data gained from the analysis is best leveraged by implementing an SEO strategy based upon what was learned.

Question 46

Will my competitors know I've run a report on them?

Accepted Answer

No, there is no way to tell if a report has been run against any domain.

Frequently Asked Questions About Digital Marketing

Frequently Asked Questions About Web Design & Development

Frequently Asked Questions About SEO

Frequently Asked Questions About Pay Per Click Ads

Frequently Asked Questions About Social Media Marketing

Frequently Asked Questions About Competitor Analysis

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