Pay Per Click Ad Campaigns
Anyone can setup and run Google PPC ads, but if you've ever tried to do it without any experience, you know that it's very easy to spend a lot and get little in return. Proper PPC campaigns require the correct research upfront to identify the right keywords to target. Beyond that, PPC requires constant monitoring and updating to optimize the campaign and minimize wasteful spend. We are experienced PPC professionals and have helped clients achieve excellent ROI's at an affordable price of 10% of their ad spend, so schedule a free consult with us today and start turning your ads into real leads.
How Does Frontend Horizon Optimize Your PPC Ad Spend?
Detailed Research: We don’t blindly shoot at targets, we identify the right keywords for you and your budget upfront.
Constant Optimization: PPC is not a set-it-and-forget-it game. It takes constant monitoring and tweaking to maximize your ROI.
Local Targeting: We tailor your ad campaign to only reach the customers you actually serve.
Bot Control: Our strategies reduce the clicks from bots that drive up your spend and deliver zero results.
What’s Included in our Pay Per Click Ad Services
Dedicated
Landing Pages
A/B
Testing
Keyword
Research
Localized
Targeting
Social Media
Ads
Budget
Control
Performance
Reporting
Pay Per Click Ads Statistics
PPC returns $2 for every $1 spent, which means the ROI of a PPC campaign is around 200%
65% of small businesses have a PPC campaign.
Mid-sized businesses invest between $9,000 to $10,000 on PPC every month.
Over 50% of ad clicks happen on mobile devices.
Our Strategies Get Results. Will You Be Next?
The world of digital marketing requires strategic execution of a customized plan. Our clients often come to us with either no history of digital marketing, or a bad experience with a previous service provider. Our approaches can get a new site off the ground quickly or right the ship for a site that has been underpeforming.
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Maximize Your PPC Ad Spend with Precision Targeting
What if you could identify and speak to your ideal customer in the brand-specific tone that peaks their interest, and do it all at scale? That's what you get with Frontend Horizon PPC ad campaigns. Don't waste another dollar on bad leads, get in touch with us today for a free consultation and start seeing your ad ROI rise.
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Maximize Your PPC Ad Spend with Precision Targeting
What if you could identify and speak to your ideal customer in the brand-specific tone that peaks their interest, and do it all at scale? That's what you get with Frontend Horizon PPC ad campaigns. Don't waste another dollar on bad leads, get in touch with us today for a free consultation and start seeing your ad ROI rise.
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Maximize Your PPC Ad Spend with Precision Targeting
What if you could identify and speak to your ideal customer in the brand-specific tone that peaks their interest, and do it all at scale? That's what you get with Frontend Horizon PPC ad campaigns. Don't waste another dollar on bad leads, get in touch with us today for a free consultation and start seeing your ad ROI rise.
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Maximize Your PPC Ad Spend with Precision Targeting
What if you could identify and speak to your ideal customer in the brand-specific tone that peaks their interest, and do it all at scale? That's what you get with Frontend Horizon PPC ad campaigns. Don't waste another dollar on bad leads, get in touch with us today for a free consultation and start seeing your ad ROI rise.
Frequently Asked Questions About PPC Advertising
PPC (Pay-Per-Click) is an advertising model where you pay only when someone clicks your ad. Platforms like Google Ads and Meta Ads auction placements, and your bid plus ad quality determines if and where your ad shows up.
For more information, visit our Pay-Per-Click Advertising solutions page.
There’s no flat rate. Costs depend on your industry, competition, and keywords. Some clicks cost under $1, while competitive industries (like legal or finance) can run $50–$100+ per click.
You can get traffic immediately after launch, but meaningful ROI typically takes 2–3 months of testing, adjusting keywords, ads, and landing pages. This is because there is usually an initial period of trial and error needed in order to optimize your campaign. The first few weeks of a PPC campaign should be primarily focused on optimization, not results.
Not always. A $1,000–$2,000 monthly ad spend is a solid start for most local businesses. National campaigns usually require $5,000+. The key is having enough budget to collect useful data, and sticking with it long enough to make adjustments based upon that data.
Success is measured by conversions (leads, calls, purchases), not just clicks. KPIs include cost per conversion, conversion rate, and return on ad spend (ROAS).
In fact, it is important to note that clicks on ads are not always equal. Clicks from unqualified leads or bots do nothing but drive your ad spend up. That's why it's important to structure your campaign to only target your ideal customers and avoid pitfalls that make bot clicks more likely.
A good PPC agency manages both. Ads drive traffic, but landing pages convert that traffic. If your pages don’t convert, your ad spend is wasted.
Frontend Horizon is a full service agency, which means we can design and develop landing pages tailored to your ads in-house, as part of your PPC package. When tweaks need to be made to landing pages, we can respond extremely quickly, which allows you to prevent ad spend waste.
PPC gives instant visibility but stops the second you stop paying. SEO takes months but builds long-term organic traffic. Ideally, both work together, but are totally different things.
PPC deals with ads, like the sponsored links at the top of the search results pages. SEO deals with organic search rankings, which are the listings below the sponsored ad links.
Both are important aspects of digital marketing that should be managed by an experienced, professional agency in order to achieve the best results.
Keyword research, campaign setup, ad copywriting, bid management, audience targeting, conversion tracking, and reporting, and landing page design, testing, and optimization.
No legitimate agency will guarantee specific sales or rankings—too many variables are outside control (competition, market changes, product quality). What can be promised is consistent optimization to lower costs and improve conversions.
If your customers actively search for your products/services online, PPC works. If you sell something brand new with no existing search demand, you may need social ads or other channels first.
Explore Our Additional Solutions
Digital marketing is often an omni-channel approach. Explore our additional solutions below and tackle your digital visibility challenges from a variety of angles.




