For pest control companies
One call for the scorpion, a plan for the year.
Most pest calls start with something the homeowner saw last night. Win that call, then turn it into a recurring plan, which is where a pest control company makes its money.
- Recurring plans sold, not just visits
- Every call answered
- A written read every Friday
Tell us about your business
Reply within one business dayWhat your buyers search
What people search after they see something.
Pest searches are specific: the pest, the place, now. A page for each pest you treat wins more of them.
- pest control near me
- termite inspection
- scorpion control
- mosquito treatment
- rodent removal
- bed bug treatment
- ant exterminator
- quarterly pest control cost
The work worth chasing
Recurring plans
Quarterly or monthly service, the revenue the business is built on.
Termite work
Inspections, treatments and warranties, with real-estate deals adding demand.
Specialty pests
Scorpions, bed bugs and rodents, urgent and worth more per visit.
Commercial accounts
Restaurants, offices and property managers on contracts.
What goes wrong
Why good pest control companies stay small.
One-time visits do not compound. Plans do.
Visits that never become plans.
The site sells a treatment, not the year of service that keeps the customer.
One page for every pest.
Someone searching for scorpions wants to see you treat scorpions. A general page ranks for nothing in particular.
Calls missed on routes.
Techs are driving and treating all day. Callers who reach voicemail call the national brand.
National brands own the generic search.
Local companies win on the pest, the town, the reviews and the person who answers.
How the year runs
From the spring swarm to the fall mice.
Each season brings a different pest and a different search.
Spring
Termites and ants
Swarms and the first ant trails start the busiest stretch.
Summer
Mosquitoes and scorpions
Yard treatments and the calls that come after dark.
Fall
Rodents
Mice and rats move inside as it cools.
Winter
Plan renewals
The quiet weeks to renew plans and rebuild the site.
What we build for pest control companies
What we build for a pest control company.
Each service aims at plans, not just visits.
Web Design & Development
A page for each pest you treat and each plan you sell, with online sign-up for the plan.
How Web Design & Development worksSEO Management
The map pack and pest-specific searches in your towns, season by season.
How SEO Management worksPay Per Click Advertising
Ads that follow the season's pest, tracked to booked treatments and plans.
How Pay Per Click Advertising worksAI Lead Response
Answers while techs are on route, asks what they saw, books the visit and offers the plan.
How AI Lead Response worksCompetitor Analysis
Where the national brands rank in your towns and the pests and neighborhoods they leave open.
How Competitor Analysis worksSocial Media Marketing
Seasonal heads-ups that remind plan customers why they keep paying, and bring their neighbors.
How Social Media Marketing works
How you pay
How a pest control plan is built.
Every plan is built from the same three parts. What changes by trade is what counts as a lead and how long a job takes to close.
What counts as a lead
A homeowner or business in your service area asking about a pest you treat or a plan you sell, with a name and a way to reach them.
What does not
Spam, a vendor pitch, someone outside your area, or a pest you do not treat.
A monthly retainer
Covers the site, the pest and plan pages, SEO and the Friday read.
A price per qualified lead
A set price for each qualified call or form.
A share of each closed job
A share of each plan or treatment that closes from those leads.
What counts as a lead is agreed before work starts. Prices are quoted on a call. No setup fee.
Questions owners ask
About marketing for pest control companies.
Can the site sell recurring plans?
How do we compete with the national brands?
Who answers while our techs are on route?
From our blog
Worth reading before you call.
SEO · How-to
Local SEO: The Complete Guide for Service Businesses
Near-me searches are won or lost on three factors Google names outright: relevance, distance, and prominence. Everything in local SEO feeds one of the three.
Read itSEO · How-to
SEO for Small Business: The Playbook for Owners Who Cannot Outspend Anyone
You will not out-publish a national brand. You do not have to. The searches that pay a small business are local, specific, and far less contested than the big numbers suggest.
Read itWeb Design
Conversion Rate Optimization for Service Businesses
Most service-business sites convert at 1–2%. The brands that get to 4–6% do five specific things differently.
Read itPPC · Pricing
Google Ads for Small Businesses: The Complete Guide to Running Campaigns That Don’t Waste Your Budget
Most SMBs lose money on Google Ads in the first 90 days because nobody told them how the auction actually works. Here’s the version we wish every operator had read first.
Read it
Visits that never become plans?
Tell us the pests and towns you serve. We will tell you who ranks above you and how your site sells a plan today.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday