Founder-led, based in Dallas

Five people in Dallas building sites that bring in the work.

Frontend Horizon builds and runs websites, search and ads for owners who live on inbound leads. John and Pablo scope every engagement, the same five people do the work, and you get a written read every Friday.

Book a free 10-minute callCall (833) 211-4225
  • Rated 5.0 on Google
  • 14 client sites shipped
  • Founders scope every engagement

Tell us about your business

Reply within one business day
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

The numbers of record

Small, and easy to check.

Check the reviews on Google
14
Client sites shipped
5.0
Google rating, from 14 reviews
7
States with a client site we built
5
People, all in Dallas, TX

Why it exists

Built because owners kept paying for brochures.

John started Frontend Horizon after watching owners pay agencies for “results-driven, conversion-focused experiences” and get back a brochure site nobody could find on search. The site looked fine. The phone did not ring.

The fix was doing the work in the right order: read the market first, build the site around the customer you want more of, then spend on ads. Pablo owns the technical side. Every site ships on the same stack, so a fix for one client lands for all of them, and no site is a one-off that nobody can maintain after launch.

That stack grew into Elevi, the platform every client site runs on: each form lead scored out of 100 and sent to the owner the moment it lands, closed jobs recorded against the lead that brought them, and a written read every Friday. It is also why plans can be paid in part per lead and per close. We can count both.

How Elevi worksSee the case-study numbers

The people

Scoping, strategy, the build, the ads and the Friday read. Every judgment call is made by one of the five of us, and John and Pablo sign off on every scope.

The platform

The lead scoring, the alerts, the closed-job record and the reporting run the same way on every site we build. That is how five people keep 14 client sites running and still write every Friday read.

How we work

Six things that hold on every engagement.

Whatever the trade, whatever the size. Each one is something you can check us on.

  • One named outcome, in writing.

    Every engagement names the outcome it is aiming at before any work starts, so you can hold us to something specific instead of a vague promise of more visibility.

  • Your market before your build.

    Before we quote, we look at who is searching in your service area, what your competitors run, and where the demand actually is. You see the shape of your market before you commit to anything.

  • The same people every week.

    You talk to the people doing the work, not an account manager relaying messages. The people on your first call are the people running your site in month six.

  • Paid more when it works.

    Part of every plan is a monthly retainer. The per-lead and per-close parts only pay when the work produces leads and closed jobs, so our upside is your phone ringing.

  • Bad news in writing, on Friday.

    If something is not working, it is in the Friday read with what we are changing. You never have to dig for the number we would rather not show you.

  • We will tell you if we are not the fit.

    If we cannot move your number honestly, we say so and point you to a firm that can. We would rather lose the work than waste your quarter.

What we will not do

The work we turn down.

  • Reskin a theme and call it a build.

    If a template with your logo is what you want, we will point you to someone cheaper who does that well.

  • Sell you a vanity dashboard.

    What we report ties to leads and closed jobs, not pageviews and impressions.

  • Hand your work to people you never meet.

    The five people on this page are the people doing it.

  • Launch without a redirect plan.

    Every rebuild ships with redirects, your content moved over and a staging review before the domain switches, so you keep the rankings you already have.

John Cravey, Founder of Frontend Horizon, on a ridge overlooking the mountains

John Cravey

Founder

Pablo Novelo, Founder of Frontend Horizon, on a deck overlooking a lake at sunset

Pablo Novelo

Founder

The team

5 people. No account managers.

John scopes the work and writes most of what is on the blog. Pablo owns the build and the platform. Danny runs the projects, Josh handles business development and social, and Shannon leads business development.

  • Josh Grounds

    Business Development and Social

  • Danny Jackson

    DOO

  • Shannon Cravey

    President of Business Development

“John and Pablo have been so easy to work with in getting our website up and going. We are also working on ways for them to maintain our social media. They respond so quickly and take care of all the needs we have. Thank you soooo much for all of your help guys!!”
Sheryl Stephens, Google review
Meet all 5 of us

Where we work

Headquartered in Dallas. Clients coast to coast.

Most engagements run on video and the Friday read, so a client in Monterey County gets the same team as one down the street.

Headquarters

750 N Saint Paul St, STE 250

Dallas, TX 75201

Open in MapsContact

  • Texas

    6 clients

    • Dallas–Fort Worth, TX

      In & Out No Doubt, CAB Carpentry

    • East Texas

      Gun Barrel Computers, M&M Dirtwork, James Marina

    • Austin, TX

      Kind Roofing

  • California

    3 clients

    • Monterey County, CA

      Turf Tenders

    • Los Angeles, CA

      Santa Monica Monthly Furnished Rentals, Antiqua Jewelry

  • Florida

    1 client

  • Illinois

    1 client

    • Chicago, IL

      AMD Technology

  • Missouri

    1 client

  • Pennsylvania

    1 client

  • South Carolina

    1 client

Want to meet the people behind this page?

Book ten minutes. You will talk to the people who would do the work, and leave knowing what we would do first, whether or not you hire us.

Book a free 10-minute callCall (833) 211-4225

Frontend Horizon, Dallas, TX

Your site should be paying for itself. Let's find out together.

Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.

  • Monthly retainer
  • Pay per lead
  • Pay per close
  • A written read every Friday
Book a free 10-minute callCall (833) 211-4225
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

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