About Frontend Horizon
Frontend Horizon ships SMB websites that close.
Five operators. No subcontracted strategy. Every engagement starts with the audience truth — first the research, then the build, then the ad spend.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
The five phases
Audience truth. Build. Spend. In that order.
Every engagement runs through the same five phases. We don’t skip steps; we don’t fork to ad spend before we’ve mapped the audience. Nobody on this team gets paid for skipping that order.
1
Census
We pull the actual numbers for your geo before the discovery call. Household income, business density, growth rate, language mix. The map you can't argue with.
2
Public Data
Permit pulls, license filings, ad spend on the public ad libraries, your competitors' shipping receipts. We read the open record so you don't pay us to research things Google already published.
3
ICPs
Three to five concrete personas drawn from the census + public-data overlay. Not 'small-business owner' — 'Dallas single-mom remodeler with under $250K AGR who reads Nextdoor before bed.' Specific or it doesn't ship.
4
System
The build itself — site, lead pipeline, SEO baseline, paid plan, content cadence. Scoped to what closes for the ICPs from phase 3, not what the agency last quarter wanted to bill for.
5
Build
Ten-day cycles, named outcomes, transparent burndown. Continue when the outcome lands, pause without penalty when it doesn't. No retainer lock.
The two layers
Frontend Horizon is the consulting layer. Elevi is the platform layer.
Frontend Horizon (this site)
The agency. Builds, ICPs, named outcomes, the five phases above. You hire FH when you want a partner who’ll run the audience read and ship the build.
Elevi
The apps we built once and run on every client site: the lead pipeline, the analytics, the error and journey checks, the reporting, the ops backbone. The same code that ships your site runs every other FH client, so we know what a site should produce and we price on whether it produces it. On the lean tier our team runs the site with Elevi doing the repeatable work underneath; above it our people run a performance partnership, paid on the new revenue we source. See the platform.
What we won’t do
A short list of no’s.
We’d rather lose the engagement than ship work we’d be embarrassed by. Read this before you pay us.
- Theme reskins. If you want a Squarespace clone with your logo, we'll point you at someone cheaper who'll do that well.
- Vanity dashboards. The numbers we ship tie to closed deals, not pageviews.
- Ghost-team work. The five operators on this page are the five names on every receipt.
- Cost-per-lead guarantees out of the gate. That's how agencies hide bad math. We guarantee the methodology and tell you straight when something's not working.
- Sites without a 301 plan, content migration, and a staging period before the DNS flip. Launches that drop your existing rank don't ship from here.
Want the discovery output instead of a pitch deck?
Eight minutes. We pull census + public data on your geo, draft the ICP cards, and hand you the system before any sales call and before any contract.