Solution: more leads

More calls from the people closest to your trucks.

Three services, switched on in order: rank for the searches your buyers run, buy the clicks worth buying, and answer every lead the moment it lands. Paid partly per lead, so we only do well when the phone rings.

  • Paid per lead and per close
  • Every lead scored and sent to your phone
  • A written read every Friday

Tell us about your business

Reply within one business day
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

What comes with it

Three services, switched on in this order.

SEO, Ads, AI lead response. Each one is its own engagement with its own outcome; together they are how this gets done.

  1. Step 1

    SEO Management

    Puts you in the map pack and on page one for the searches that turn into jobs in your service area. This is the lead source that keeps paying after the work is done.

    See what is included in SEO Management
  2. Step 2

    Pay Per Click Advertising

    Fills the gap while the search work takes hold, and takes the storm or the season when demand spikes. Every click is tracked to a booked job, so junk clicks get cut.

    See what is included in Pay Per Click Advertising
  3. Step 3

    AI Lead Response

    A lead that waits an hour is a lead the next company gets. Calls and forms get an answer in seconds, day or night, and the ones worth a call back land on your phone.

    See what is included in AI Lead Response

Is this you?

This is for you if

  • The phone rings, just not enough, and most of it is referrals you cannot control.
  • You tried buying leads and paid for the same homeowner three other companies got.
  • You have the crew to take more work this season and no steady way to fill it.

What you hold after the first sprint

  • One written scope

    The outcome we are aiming at, the lead definition and the mix of retainer, per-lead and per-close fees, agreed before any work starts.

  • Leads on your phone

    Every call and form scored and texted to you with the source, so you know which dollar brought which job.

  • A Friday read

    What moved, what did not, and what we are changing. Leads and jobs, not impressions.

Where it worked

Blue Arrow Roofing, by the numbers.

Published numbers, named client, on their own domain.

Blue Arrow Roofing websiteShipped Aug 2026

Blue Arrow Roofing

Roofing · Kansas City

Verified results

5 hrs
from launch to first inbound lead
Day 1
lead pipeline live and alerting

The problem

No website. A metro-wide roofing operation with real crews and real referrals was invisible to anyone searching for a Kansas City roofer, and every storm-season lead had to arrive by word of mouth.

What we did

Built and shipped the site on the FH stack in a single sprint , service and metro pages mapped to how people actually search for roofing work, insurance-claim help written in plain English, free-inspection calls to action on every page, and the scored FH lead pipeline wired to alert the owner the moment a request comes in.

Not sure this is the right one?

Bring what you are seeing to a ten-minute call. We will name the bottleneck and the next step, even when the next step is not us.

Questions owners ask

Before you book.

How fast do leads start?
Ads can bring calls within the first two weeks of going live. Search work in a local market usually moves in 60 to 90 days. The Friday read shows both lines, so you see which one is paying.
Do I need all three services?
No. Most owners start with search and the answering service, and add ads when the season or a competitor calls for it. The scope names what is on and what is not.
What counts as a lead I pay for?
A real person in your service area asking about a service you sell, with a working phone number or email. Your scope spells out the definition and what happens to one that does not fit.

Frontend Horizon, Dallas, TX

Your site should be paying for itself. Let's find out together.

Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.

  • Monthly retainer
  • Pay per lead
  • Pay per close
  • A written read every Friday
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.