Three parts, one written scope
Every plan mixes a monthly retainer, a price per qualified lead, and a share of each closed job. Here is what each part pays for and how the mix is sized. Your numbers come on a call.
Tell us about your business
Reply within one business dayHow you pay
Every plan is built from these. We size them to your trade and market and put the mix in writing before any work starts.
A fixed monthly fee for the ongoing work: the site, the SEO, the campaigns and the Friday read.
A set price for each qualified lead we deliver. You pay for leads that reach you, not for clicks or impressions.
A share of each job that closes from a lead we sent. We do well when you sell.
Prices depend on your market, so we quote them on a call.
Each part, in detail
No part is free of trade-offs. Here is the honest version of each, including what it asks of you.
How it scales
The retainer covers the work that happens every month. The other two parts only move when leads arrive and jobs close, so a quiet month costs less than a strong one.
That is also why we care about the same numbers you do. If the leads are junk or the jobs do not close, two of the three parts of our bill shrink, and the Friday read has to explain why.
What you pay, as results grow
Three months, same plan. Only the results change.
A quiet month
4 leads, 1 closed
A steady month
9 leads, 2 closed
A strong month
15 leads, 4 closed
Illustration only. The heights are not prices and the months are not a real client. The shape is the point: the fixed part stays put, and the rest of the bill moves with the leads and jobs you get.
How the mix is sized
These are the questions John and Pablo work through on your call before they write the scope.
01
Your trade and ticket size
A roof replacement and a gutter cleaning are not priced the same way. Big tickets lean toward a share of closed jobs; steady, similar jobs lean toward per lead.
02
Your market
How crowded search is in your service area, and how far you will drive. A crowded metro needs more ongoing work before leads flow.
03
Where you are starting
No site, an old site, or a site that already brings calls. Starting from zero puts more of the early work on the retainer.
04
How you track jobs today
A CRM, a scheduling tool or a spreadsheet. The per-close part needs a record both sides trust, so we look at what you already use.
05
How much work you can take
More leads than your crews can run is wasted money. We size the lead side to your capacity, and re-scope when you add a crew.
Leans on the retainer
Starting from zero
New site, new market, SEO that needs months to build. Most of the early work happens before the first lead, so more of it sits in the fixed part.
Leans on per lead
Steady jobs, ready for volume
The site works, the jobs are similar in size, and you want more of them. You pay as leads arrive, and the fixed part stays small.
Leans on per close
Big tickets, long decisions
Replacements, remodels, custom builds. One sale carries the month, so more of what we earn waits until a job actually closes.
Shapes, not quotes. Your plan is sized on a call and written into your scope.
Defined before work starts
Both are defined in writing in your scope before work starts, in words that fit your trade. These are the questions each definition answers.
The per-lead part only bills for leads that meet this definition. Your scope spells out:
The per-close part only bills for jobs recorded this way. Your scope spells out:
Leads we deliver run through Elevi, our own platform, with instant alerts to your phone. It gives you and us the same record of every lead, which is what both definitions are checked against.
What you always own
Paying partly on results should never mean renting your own business back from us.
Your domain
The web address your customers know is yours. If we part ways, it goes with you.
Your content
The pages, the words and the photos on your site are yours to keep and reuse.
Your lead data
Every lead we deliver, with its contact details and history, is your customer list, not ours.
Compared honestly
Each has a place. Here is where the differences show up on your bill and in your pipeline.
| Side by side | Our plan mixRetainer, per lead and per close | Flat agency retainerOne monthly fee for the work | Buying shared leadsPay per lead from a marketplace |
|---|---|---|---|
| What you pay for | The ongoing work, plus each qualified lead and each closed job | The work, whatever it produces | Each lead the marketplace sends you |
| In a quiet month | The retainer still bills. The per-lead and per-close parts shrink | The same fee as a strong month | Fewer leads, so a smaller bill |
| Who else gets the lead | Nobody. It came from your site, your ads or your Google profile | Nobody | Often other pros in your area, sent the same request |
| Whose name the customer remembers | Yours | Yours | Often the marketplace's |
| What is left if you stop | Your domain, your content and your lead data | Depends on the contract. Ask before you sign | Your past leads. New ones stop when payments stop |
| Where it falls short | Needs a clear written definition of a lead and a close, and a retainer in slow months | Nothing on the bill moves with results | You race other pros to the phone, on someone else's brand |
Retainer, per lead and per close
One monthly fee for the work
Pay per lead from a marketplace
Want your mix, with numbers?
Tell us your trade and your area. We will tell you which way your plan should lean and what it would cost, in writing if you want it.
Questions owners ask
Frontend Horizon, Dallas, TX
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.