For landscaping and lawn care
A maintenance customer across town costs you drive time every week. Win the properties on the streets your crews already drive, and the turf, hardscape and irrigation installs that carry you through the slow months.
Tell us about your business
Reply within one business dayWhat your buyers search
Maintenance buyers search close to home and pick from the map. Install buyers search for the project and look at photos. HOA boards and property managers search for contracts. Each needs its own page.
Recurring maintenance
Weekly and biweekly customers on the routes you already run. Density is the margin.
Hardscape and turf installs
Patios, walls and artificial turf. High ticket, and a portfolio sells them.
Irrigation
Repairs, upgrades and water-saving retrofits, often the door to a maintenance contract.
HOA and commercial contracts
Multi-property agreements that fill a route in one signature.
What goes wrong
Landscaping has plenty of demand. The trouble is which demand, where, and when it shows up.
Every customer outside your routes adds windshield time your crew isn’t paid for. Marketing aimed at a whole county fills the schedule with the wrong addresses.
Everyone calls in March and nobody calls in December. Without install work and contracts lined up, the good crew you kept all summer sits idle.
A cheapest-price search brings one-time jobs that never renew. The recurring customer searches differently and reads different pages.
Board members and property managers want proof of insurance, references and properties like theirs. A homeowner-only site doesn’t make their shortlist.
How demand moves
Timing varies by climate: the Central Coast barely has a winter, the Midwest has a long one. The pattern is similar everywhere.
Late winter to spring
Cleanups, new maintenance customers and install requests all arrive at once. Ads and pages need to be live before the first warm weekend, and the form needs to sort installs from mowing.
Summer
Routes are full. Irrigation repairs and water-saving upgrades come in, and follow-up turns one-time jobs into recurring ones.
Fall
Leaf cleanup, planting and hardscape starts. A good time to sell next year’s maintenance agreements.
Winter
HOA and commercial bids, contract renewals and hardscape design for spring. SEO work done now ranks in time for the rush.
What we build for landscapers
Each service aims at dense routes and the work that pays: recurring contracts and installs.
A page for every service you sell and a quote form that asks for the property address first, so requests outside your routes are flagged. Turf Tenders’ site covers twelve services with a scored quote pipeline behind it.
How Web Design & Development worksCity and neighborhood pages for the towns on your routes, and a map listing set to your service area, so the searches you win are the ones you can serve.
How SEO Management worksInstall-season campaigns for turf, hardscape and irrigation, limited to your route ZIP codes and tracked to signed jobs.
How Pay Per Click Advertising worksBefore-and-after installs and seasonal tips, the content that gets shared on neighborhood pages and sells the next patio.
How Social Media Marketing worksWho owns the map pack in your best neighborhoods, which services they skip, and where an HOA-focused page would stand alone.
How Competitor Analysis worksAnswers the Saturday quote request, asks the address, the service and the property size, and books the walk-through or tells the out-of-area ones kindly.
How AI Lead Response worksBuilt for this trade
Turf Tenders: family-owned, serving Salinas and Monterey County since 2009, across residential, commercial and HOA work.
Shipped May 2026Turf Tenders
Landscaping · Salinas + Monterey County, CA
In measurement
What we built
Family-owned landscaping company on the Central Coast, 500+ properties served across residential, commercial, and HOA work. We built the full service site and the FH lead pipeline, so quote requests land scored and structured instead of as voicemail.
The engagement is underway and the measurement window is open. Numbers publish here once they verify.
How you pay
Every plan is built from the same three parts. What changes by trade is what counts as a lead and how long a job takes to close.
What counts as a lead
A quote request for a property inside your route radius, for a service you sell: a maintenance contract, an install, an irrigation job or an HOA bid.
What does not
A one-time mow twenty miles out, a job you don’t offer, or a solicitation.
Covers the site, the service and city pages, SEO and the Friday read, and keeps building rankings through the slow season.
A set price for each quote request that meets the definition above. The spring rush brings more of them, the winter fewer.
A share of each job or contract that signs from those leads. A recurring contract is the best close there is, for both of us.
What counts as a lead is agreed before work starts. Prices depend on your market, so we quote them on a call. No setup fee.
Questions owners ask
From our blog
SEO · How-to
Near-me searches are won or lost on three factors Google names outright: relevance, distance, and prominence. Everything in local SEO feeds one of the three.
Read itSEO · How-to
You will not out-publish a national brand. You do not have to. The searches that pay a small business are local, specific, and far less contested than the big numbers suggest.
Read itPPC · Pricing
Most SMBs lose money on Google Ads in the first 90 days because nobody told them how the auction actually works. Here’s the version we wish every operator had read first.
Read itWeb Design
Most service-business sites convert at 1–2%. The brands that get to 4–6% do five specific things differently.
Read itRoutes spread too thin?
Tell us where your crews already drive and what you want more of. We will tell you which neighborhoods and services to go after first.
Frontend Horizon, Dallas, TX
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.