Web design, SEO and PPC for Dallas SMBs.
FH’s home market — 750 N Saint Paul St, STE 250 — and the densest SMB book we have.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
HQ
From Dallas HQ
Dallas County
County
8
Neighborhoods we know
6
SMB verticals served
Inside the Dallas market
The local SMB landscape, the buyers, and how the city actually searches.
Owner-operators and growing SMBs across construction, retail, professional services, and consumer brands. Most have plateaued on referrals and a dated site; few have a real read on who’s actually searching for them.
Dallas is FH’s home market. Our office at 750 N Saint Paul Street sits two blocks from Klyde Warren Park, and most of our longest-running client work is inside Loop 12. The Dallas SMB landscape is unusually broad — you have million-dollar custom-home builders working in Preston Hollow next to product brands shipping out of South Dallas warehouses next to professional services firms billing in Uptown high-rises. The common thread is owners who have outgrown a referral-only growth motion and need a digital marketing system that actually pays for itself.
Our Dallas book skews toward construction, retail, and professional services because those are the verticals where the local search opportunity is widest and the existing competition is the loudest. We meet clients in person when it makes sense (most weeks at least once), run the strategy and execution remote-first, and report against booked-revenue numbers tied back to the work.
Notable neighborhoods + business districts
Where the Dallas SMBs are. Where we’ve done work.
Pins, not bullets. Hover a district to see what it tells us about the buyer.
Neighborhoods + districts
- Downtown / Arts District
- Uptown
- Deep Ellum
- Bishop Arts
- Oak Cliff
- Knox-Henderson
- Lakewood
- Preston Hollow
Landmarks in–market
- Reunion Tower
- AT&T Discovery District
- Klyde Warren Park
- Dallas Arts District
- Dealey Plaza
- American Airlines Center
Services we lead with here
What Dallas operators usually start with.
Each engagement is sized to the outcome you want. The angles below are the ones that map best to this market.
For Dallas
Web Design & Development
Dallas SMBs are competing against well-funded national chains and franchise rollups. The site has to do the credibility work before the form ever gets filled — we build conversion paths that turn organic visitors into qualified leads, not bounce-rate statistics.
See how we run it
For Dallas
SEO Management
DFW is one of the most competitive local search markets in Texas. Map-pack ranking inside Loop 12 takes more than a Google Business Profile cleanup — it takes the keyword research, the on-page work, and the steady citation + content cadence we run for every Dallas client.
See how we run it
For Dallas
Pay Per Click Advertising
Dallas CPCs in construction, legal, and healthcare run high. We size the budget to the conversion math, kill the broad-match leakage that most agencies leave on, and report against booked appointments — not platform-reported clicks.
See how we run it
For Dallas
Social Media Marketing
Get your message in front of the right audience. Posts, short-form video, and community management built around how your customers actually scroll, with one consistent brand voice in every reply.
See how we run it
For Dallas
Competitor Analysis
See behind the curtain of your competition’s digital marketing: what they spend, rank, and convert on, broken down by channel with the specific gaps you can exploit this quarter.
See how we run it
Sales-cycle calendar
The Dallas year, by buying window.
What we’re running, when, and why. Aim every engagement at the window where the spend actually compounds.
Q1 · Budget reset
Jan · Feb · Mar
Q1 is the budget-reset window. Most Texas SMBs lock the year’s digital spend in January and February, and the brands without a fresh audience read end up funding the same channels that plateaued them last year. We do the read in the first six weeks of the year.
Q2 · Spend ramp
Apr · May · Jun
Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.
Q3 · Fall planning
Jul · Aug · Sep
Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.
Q4 · Conversion push
Oct · Nov · Dec
Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.
Why FH for Dallas
The case for working with us in this market.
We’re headquartered here. The team knows the difference between Plano traffic at 4pm and Bishop Arts on a Saturday. We’ve shipped websites and SEO programs for builders, retailers, and service brands across DFW — and our two flagship case studies (BHR Construction Corp. and Best Barns) both started as Dallas-area engagements.
I work with Frontend Horizon on SEO and social media marketing, which has been great. I used to get leads for shower repair. Now I get leads for building million dollar custom homes. Love the work they have done and continue to do for me.
Dallas questions
The Dallas questions operators ask before they sign.
Do you work in person? Can we meet at your Dallas office?
Yes. We’re at 750 N Saint Paul St, STE 250, in downtown Dallas. Most local clients meet us in person at kickoff and at quarterly reviews; the day-to-day is async over email + shared docs.Do you serve all the Dallas neighborhoods or just downtown?
We work across DFW — Uptown, Deep Ellum, Bishop Arts, Lakewood, Preston Hollow, Oak Cliff, and out into the suburbs (Plano, Frisco, McKinney, Irving). The team knows the metro.How fast do you respond once we’re a client?
Same business day for anything urgent, next business day for everything else. Most clients have a direct text line into John or the lead strategist on their account.Do you only take Dallas clients?
No — we work across Texas and nationwide. But Dallas is where we built the practice and where most of our case studies originated.What size businesses do you typically work with?
SMBs from owner-operators ($500k–$2M revenue) up to mid-market brands ($5M–$50M). We don’t take work we can’t move the needle on.Which service should a Dallas business start with?
Most start with the website, because a dated site quietly kills every other channel’s conversion. From there it’s usually SEO for the long-term pipeline and PPC when you need leads this month. We tell you the order on the discovery call.How do you price a Dallas engagement?
Sized to the outcome, not a rate card. You tell us the result you want; we send back the scope and the monthly number that lands it. The first consultation is free — no card, no commitment.Is there a long-term contract?
No long lock-in. We earn the next month with the last month’s work. Most Dallas clients stay for years because the booked-revenue number keeps climbing, not because a contract traps them.How long before SEO shows results in Dallas?
DFW is a competitive search market. Local map-pack movement usually shows inside 60–90 days; ranking on the competitive money keywords inside Loop 12 typically takes 4–6 months of steady work.Who actually does the work on my account?
An FH strategist and our in-house build team — not an offshore content farm. You get a direct line to the lead strategist, and the same person stays on the account for the life of the engagement.What number do you report against?
Booked revenue: leads that closed and the dollars that followed. Not impressions, not ranking screenshots. We tie every Dallas engagement back to the jobs it actually produced.What does the free discovery include?
A read on who’s searching for you in Dallas, where your top competitors leave gaps, and a build plan keyed to your market — before any retainer conversation. Run it from the estimate on this page in about eight minutes.
How we run the engagement
Pricing, cadence, and the number we report against.
Pricing
Sized to the engagement, not the bill rate.
Tell us the outcome you want; we send back the scope and the number that lands it. Free consultation first, no card, no commitment.
Cadence
Weekly progress, monthly reporting.
You see the work as it ships, not just at month’s end. Most Dallas clients have a direct text line into the lead strategist on the account.
Outcome lock
Booked-revenue reporting, every quarter.
Every Dallas engagement reports against the same number: leads that closed, revenue that booked. Not vanity metrics from a platform dashboard.
Free estimate for Dallas
Other areas we serve
Other Texas markets, plus nationwide remote.
Ready to scope a Dallas engagement?
Run discovery and we’ll send back the market analysis, the ICP cards, and a build plan keyed to Dallas, before any sales call.