Attribution back to revenue
Pay Per Click Advertising
We maximize your ad budget so your spend goes toward qualified leads, not junk clicks. Google, Meta, and LinkedIn campaigns built around your audience, attribution stitched back to revenue.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
Your last agency burned $40K on Performance Max with no asset-group constraints. Your CPL doubled in six months and nobody can tell you why. Half the clicks come from bots; the other half don't close. The dashboard looks healthy. The pipeline doesn't.
After the engagement
Campaigns built around an ICP, not a keyword bid. Negative keywords and audience exclusions tuned weekly. Server-side conversion tracking stitched back to the CRM. A weekly budget read that names what we're killing and what we're scaling.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- Campaign builds (Google Search, PMax, Meta, LinkedIn as needed)
- Server-side conversion tracking (CAPI, Enhanced Conversions)
- Landing pages with the variant that earned the click
- Weekly budget read with kill/scale decisions named
- Negative keyword + audience exclusion library, maintained
- Attribution back to your CRM, not just the ad platform
How it runs
Sprint by sprint.
Week 1
Conversion tracking + LP audit
Week 2
Campaign build + launch
Weeks 3-4
Optimization, not results (this is normal)
Month 2
First defensible CPL number
Month 3+
Creative rotation, audience expansion, weekly read
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Operators with a sales motion that closes , ads amplify, they don't fix a broken funnel
- Service businesses with a defined geo and a real CPL benchmark in mind
- B2B teams running LinkedIn or Meta with attribution back to the CRM
Not the right fit if
- Brand-new products with no demand yet (start with social or content)
- Anyone with a sub-$1K monthly ad budget , management overhead eats the result
- Teams who want guaranteed CPL out of the gate
What we will not ship
- Performance Max without asset-group constraints
- Campaigns without server-side conversion tracking
- CPL guarantees on day one (that's how bad math gets sold)
- Bid management that ignores day-parting against your sales motion
- A campaign without a kill criterion named in advance
What we need from you
- Ad account access (we never take ownership of your accounts)
- CRM read access to tie clicks to closed revenue
- Brand assets + 3 to 5 creative angles per ICP
- Realistic ad budget (see pricing band below)
- A point of contact for sales-qualified lead routing
Engagements under this service
Questions owners ask
About Pay Per Click Advertising.
How do you stop wasted spend on junk clicks?
What’s the minimum ad spend you’ll manage?
Do you guarantee a cost per lead?
What does the 10% management fee include?
How long until I see meaningful ROI?
Will you take ownership of my ad accounts?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday