One voice in every reply
Social Media Marketing
Get your message in front of the right audience. Posts, short-form video, and community management built around how your customers actually scroll, with one consistent brand voice in every reply.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
Your last social hire posted three times then went quiet. Your follower count grew on free giveaways and nobody who follows you would buy. DMs go to nobody. Reels die at 200 views. The brand voice flips depending on who's holding the phone.
After the engagement
Content built around what your ICP actually shares and saves. One voice in every reply. Engagement that compounds because the content matches the audience. DMs answered the same day, sales-qualified ones routed to your team within an hour.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- Voice + tone document signed off in sprint one
- Monthly content batch (8 to 30 pieces, you pick the cadence)
- Short-form video edits from your raw footage or our shoot day
- Community management with response SLA you choose
- Cross-platform repurposing , one post, three formats
- Monthly read with engagement quality, not vanity follower counts
How it runs
Sprint by sprint.
Sprint 0
Voice document + ICP scrolling research
Sprint 1
First month batch in queue for your review
Months 1-2
Engagement quality moves first
Months 3-6
Lead and sale conversions follow
Monthly
Batch + voice check + read
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Brands with a real product or service and a defined ICP
- Service businesses where local trust drives the close
- B2B teams using LinkedIn as a primary acquisition channel
Not the right fit if
- Anyone wanting follower-count growth as the success metric
- Brands without a defined voice or willingness to develop one
- Operators who want to control every word before it ships (we charge for review cycles)
What we will not ship
- Engagement pods or buying followers
- Generic AI-written captions with no voice match
- A scheduled feed with no community management when DMs are dying
- Posting cadence that ignores how your specific ICP scrolls
- Crisis-comment responses without a pre-approved playbook
What we need from you
- Brand voice and existing tone guidelines, if any
- Access to your current platform accounts (we don't take ownership)
- Raw footage, photos, or product material to work from
- Point of contact for sales-qualified DM escalation
- Initial month sign-off before anything queues
Engagements under this service
Questions owners ask
About Social Media Marketing.
Do you produce the video or just schedule it?
How quickly will engagement go up?
Will you reply to DMs and comments?
How many posts per week is right?
Do you handle paid social too?
What platforms do you produce for?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday