For law firms and solo attorneys
The cases you want, not the calls you screen out.
Most people who need a lawyer search once, call two or three firms, and hire the one that answers and makes sense. Rank for the practice areas you actually take, and be the firm that picks up.
- Written inside your bar's advertising rules
- Practice-area pages, not one generic page
- A written read every Friday
Tell us about your business
Reply within one business dayWhat your buyers search
What someone searches the day they need a lawyer.
People search for the problem and the place, often on a phone, often the same day it happened. The firms on the map and page one for those searches get the consultations.
- personal injury lawyer near me
- divorce attorney
- estate planning attorney
- DUI lawyer
- criminal defense attorney
- workers comp lawyer
- business attorney for small business
- free consultation lawyer
The work worth chasing
Your core practice areas
The matters you take most and win most, each with its own page so it can rank on its own.
Planning and transactional work
Wills, trusts, entity formation and contracts: steadier work that searches for itself all year.
Urgent matters
Arrests, accidents and protective orders, where the firm that answers first usually gets the call back.
Referral relationships
Other attorneys and professionals who send overflow, and check your site before they do.
What goes wrong
Why good firms lose clients to louder ones.
It is rarely the quality of the lawyering. It is who shows up and who answers.
One page for every practice area.
A site that lists twelve practice areas on one page ranks for none of them. Google ranks pages, and each matter needs its own.
Calls after five go to voicemail.
Accidents and arrests do not keep office hours. A potential client who reaches voicemail calls the next firm on the list.
The rules make marketing feel risky.
Testimonials, “specialist” claims and results all have bar rules behind them, so many firms say nothing specific at all, and every site reads the same.
Intake is a guess.
No one tracks which calls were real matters, which were out of scope, and where each came from, so spend follows the loudest pitch.
How a client picks a firm
From “I need a lawyer” to a signed engagement.
Each step asks something specific of your site and your intake.
The search
A problem and a place
They search the practice area and the town, and see the map pack and a few firms on page one.
The shortlist
Two or three sites
They look for a lawyer who handles exactly this, plain answers about cost and process, and a way to reach someone now.
The call
Whoever answers
The first firm that picks up, asks the right questions and books a consultation usually wins it.
The consultation
Fit and fees
They decide on trust and clarity. Your site has already set the expectation for both.
What we build for law firms
What we build for a law firm.
Each service aims at signed matters in the areas you choose, inside your bar's rules.
Web Design & Development
A page for each practice area you want more of, with plain answers on process and what to bring to a consultation, and disclaimers where your state requires them.
How Web Design & Development worksSEO Management
The map pack and page one for each practice area in the towns you serve, built on your Google Business Profile, practice-area pages and local citations.
How SEO Management worksPay Per Click Advertising
Search ads for the matters worth paying for, with call tracking, so you can see which practice areas produce consultations.
How Pay Per Click Advertising worksSocial Media Marketing
Plain-language posts that explain common questions, which keeps your name in front of past clients and referral sources.
How Social Media Marketing worksCompetitor Analysis
Which firms rank for your practice areas in your market, what they say, and the gaps you can take.
How Competitor Analysis worksAI Lead Response
Answers the after-hours call or form, asks your intake questions, screens out matters you do not take, and books or routes the rest.
How AI Lead Response works
How you pay
How a law firm plan is built.
Every plan is built from the same three parts. What changes by trade is what counts as a lead and how long a job takes to close.
What counts as a lead
A potential client in your jurisdiction with a matter in a practice area you take, who gave a name and a way to reach them.
What does not
Spam, solicitors, a matter outside your practice areas or jurisdiction, or a conflict you screen out.
A monthly retainer
Covers the site, the practice-area pages, SEO, intake setup and the Friday read.
A price per qualified lead
A flat price for each potential client that meets the definition above, where your state bar allows paying for leads that way.
A share of each closed job
Not offered to law firms. The rules on sharing legal fees with a non-lawyer (ABA Model Rule 5.4 and your state's version) rule it out, so the plan is the retainer and, where allowed, the per-lead price.
What counts as a lead is agreed before work starts. Check the plan with your own bar's rules; we write to them. Prices are quoted on a call. No setup fee.
Questions owners ask
About marketing for law firms.
Can you work inside our state bar's advertising rules?
Do you work on a share of our fees?
We take several practice areas. Where do we start?
Who answers when a potential client calls at night?
How do we know which marketing brings in cases?
From our blog
Worth reading before you call.
SEO · Professional Services
SEO for Lawyers: What Moves Attorneys and Law Firms Up the Rankings
Legal search is brutal at the head terms and wide open in the long tail. The firms that win stop fighting directories for trophies and start owning the questions clients actually ask.
Read itSEO · Professional Services
Content That Actually Ranks for Professional Services Firms
Most professional-services content sounds the same because every firm pays the same content mill. Here’s how to sound like you.
Read itProfessional Services · AI
Answer Engine Optimization for Professional Services Firms
Ranking is no longer enough. If an AI answer cannot extract, trust, and cite you, you are invisible to the buyers who ask it first.
Read itProfessional Services · Web Design
Make Your Site Read Like the Firm You Are: Positioning for Professional Services
Your buyers compare three firms in a tab each. Generic copy makes you the one they close. Specific positioning makes you the one they call.
Read it
Losing calls to voicemail?
Tell us your practice areas and your town. We will tell you who ranks above you, and what happens today when someone calls after five.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday