219 guides, written by the team doing the work
Learn what brings in the calls, before you pay anyone for it.
Local SEO, ads, AI search, site speed and measurement, written for owners and the people who run their marketing. Read it free, use what applies, and call us for the rest.
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Editor’s pick
Market Sizing for Agencies: Showing Clients Who Is Actually Searching
Stop pitching against a keyword tool's vanity number. Hand the client an honest count of the demand they can actually win, and the rest of the engagement sells itself.
Case studies with the numbers
Real clients, what we changed, and what it did.
- How a Construction Firm Generated 1,233% More Organic Clicks in 12 Months
- Best Barns: Rebranding a Product Brand for the Search Era
- Local SEO Strategies Construction Firms Should Use in 2025
Guides by trade
Start with the trade you run.
The guides written for your kind of work, and the trade page with the clients we have built for in it.
Roofing
1 guideWritten for this trade
Roofing pageConstruction
5 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Zero to One Million for Contractors: The Omnichannel Playbook for Construction and the Trades
- How a Construction Firm Generated 1,233% More Organic Clicks in 12 Months
Moving
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
Landscaping
1 guideWritten for this trade
Landscaping pageExcavation
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
Commercial trades
2 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Zero to One Million for Contractors: The Omnichannel Playbook for Construction and the Trades
IT services
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
HVAC
6 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
Plumbing
6 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
Electrical
6 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
Water damage
6 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
Pest control
5 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- Local SEO for Multi-Location Brands
Garage doors
6 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
Law firms
10 guidesWritten for this trade
- SEO for Lawyers: What Moves Attorneys and Law Firms Up the Rankings
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- The Professional Services Growth Playbook, by Firm Size
Accounting
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- The Professional Services Growth Playbook, by Firm Size
- The Three Numbers a Professional Services Firm Should Track
Insurance
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- The Professional Services Growth Playbook, by Firm Size
- The Three Numbers a Professional Services Firm Should Track
Financial advisors
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- The Professional Services Growth Playbook, by Firm Size
- The Three Numbers a Professional Services Firm Should Track
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Not on the list?
These are the trades we have shipped for. If yours is not here, the service-business guides still apply, and a ten-minute call tells you whether we are a fit.
Browse by topic
Every guide, sorted by what it helps with.
Counts are live. A guide can sit under more than one topic.
Findability
138 guidesHow SMBs actually get found in 2026: SEO, PPC, and the search surface.
Platform
42 guidesNext.js, Supabase, Cloudflare, and the deploy plumbing under every FH site.
Performance & Web
42 guidesCore Web Vitals, accessibility, and the design choices behind shippable speed.
Measurement
48 guidesGA4, Search Console, and the dashboards we actually look at on Mondays.
AI
79 guidesWhat FH ships with AI in the loop, and what we deliberately leave manual.
Outlook
17 guidesWhat's changing in 2026, and what we're already building against.
Case studies
3 guidesReal engagements, real numbers, real before/after. No fluff.
By audience
91 guidesThe same SEO and AI plays, retold for who has to run them: agencies, micro businesses, SMEs, and mid-market teams.
Free tools
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What slow replies cost you, and what a closed job costs under each way of paying for marketing.
Open the toolsFree lead audit
Find out what is costing you leads.
We look at your site, your Google Business Profile and how a lead reaches you, then tell you what to fix first.
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New on the blog.
- How-toPricing
How to Grow a Small Business: A Stage-by-Stage Playbook for Owners
Most small businesses stall not because the owner works too little but because the effort goes to the wrong lever for the stage. This is the full growth playbook: the five levers that actually move revenue, what each one costs, the order they pay off in, and the weekly numbers that tell you which to pull next.
9 min read · Aug 5, 2026
- SEOAnalytics
Data for SEO: The Numbers That Should Drive Your Strategy and Where to Get Them Free
Data for SEO means grounding decisions in sources you can verify: Search Console for queries, GA4 for outcomes, Google Trends for direction, and public census data for the market underneath the searches. What each source answers and how to join them.
5 min read · Aug 5, 2026
- SEOHow-to
How to Find Keywords for SEO: A Working Process That Does Not Need Enterprise Tools
How to find keywords for SEO with the sources that are free and closest to the truth: your own Search Console, autocomplete, People Also Ask, Keyword Planner, and Trends. A five-step process that ends with a prioritized list you can actually execute.
5 min read · Aug 5, 2026
- SEOProfessional Services
SEO for Financial Services: Ranking in a YMYL Category Without Fighting Compliance
SEO for financial services runs on the highest trust bar in search: YMYL quality systems, E-E-A-T signals, and a compliance process that most firms treat as the enemy of content. The playbook for advisors, lenders, accountants, and fintechs that treats compliance as the moat.
5 min read · Aug 5, 2026
- SEOHealthcare
SEO for Dentists: Filling the Chair From Local Search
SEO for dentists is local SEO with a trust multiplier: the map pack books the cleanings, service pages book the implants, and reviews decide both. The playbook for practices, with the healthcare compliance lines built in from the start.
5 min read · Aug 5, 2026
- SEORetail
SEO for Ecommerce: Product, Category, and the Long Tail That Actually Pays
SEO for ecommerce lives or dies on structure: category pages that target real demand, product pages with data engines can read, and a long-tail strategy that does not collapse into thin duplicates. The playbook for stores from 50 SKUs to 50,000.
5 min read · Aug 5, 2026
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