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273 mi from HQBexar CountySMB digital marketing

Web design, SEO and PPC for San Antonio SMBs.

Family-business depth, military-adjacent buyers, and a competitive set that rewards consistent local presence.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan
  • 273 mi

    From Dallas HQ

  • Bexar County

    County

  • 6

    Neighborhoods we know

  • 6

    SMB verticals served

Inside the San Antonio market

The local SMB landscape, the buyers, and how the city actually searches.

Multi-generational family businesses, military-adjacent SMBs, healthcare and home services, and a tourism economy anchored by the Riverwalk and the Alamo.

San Antonio runs at a different rhythm than the rest of Texas. Family businesses span three or four generations, military-adjacent buyers (JBSA is the largest joint base in the country) make up a meaningful share of the consumer market, and tourism around the Riverwalk + the Alamo creates a steady hospitality economy.

The SMB landscape rewards consistency. Brands that show up reliably for years — in search, in social, in the community — outperform flashier competitors who burn budget in 6-month bursts. Our San Antonio work tends toward operators who plan in years, not quarters.

Notable neighborhoods + business districts

Where the San Antonio SMBs are. Where we’ve done work.

Pins, not bullets. Hover a district to see what it tells us about the buyer.

Neighborhoods + districts

  • Downtown / Riverwalk
  • Pearl District
  • Alamo Heights
  • Stone Oak
  • Alamo Ranch
  • Northeast Side

Landmarks in–market

  • The Alamo
  • San Antonio River Walk
  • Tower of the Americas
  • Pearl District
  • AT&T Center
  • San Antonio Missions (UNESCO)

Services we lead with here

What San Antonio operators usually start with.

Each engagement is sized to the outcome you want. The angles below are the ones that map best to this market.

Sales-cycle calendar

The San Antonio year, by buying window.

What we’re running, when, and why. Aim every engagement at the window where the spend actually compounds.

  1. Q1 · Budget reset

    Jan · Feb · Mar

    Q1 is the budget-reset window. Most Texas SMBs lock the year’s digital spend in January and February, and the brands without a fresh audience read end up funding the same channels that plateaued them last year. We do the read in the first six weeks of the year.

  2. Q2 · Spend ramp

    Apr · May · Jun

    Q2 is when paid spend ramps. School lets out, home-services demand peaks, B2B buyers commit before summer slowdown. Sequences need to be running clean by April or you’re leaving the spring on the table.

  3. Q3 · Fall planning

    Jul · Aug · Sep

    Q3 is the fall planning window. Whatever you’re going to ship for Q4 has to be scoped by Labor Day. We refresh the audience map in July and lock the Q4 push by mid-September.

  4. Q4 · Conversion push

    Oct · Nov · Dec

    Q4 is the conversion push. End-of-year buying compresses sales cycles by 30–40% in most categories. We retune the closing sequences in October and run them hot through December.

Why FH for San Antonio

The case for working with us in this market.

San Antonio is a 4.5-hour drive from Dallas. We’ve worked with Bexar County operators in trades, healthcare, and hospitality — and we know the difference in buyer behavior between the Northside, Stone Oak, and the Riverwalk-adjacent tourism economy.

Our family business has been here three generations and our digital presence finally matches that. Frontend Horizon listened, built carefully, and the calls keep coming.
OOwner — San Antonio family services SMB

San Antonio questions

The San Antonio questions operators ask before they sign.

  • Do you serve clients in San Antonio?
    Yes — family-owned operators in trades, healthcare, and hospitality across Bexar County are part of our regular book.
  • How do you handle San Antonio’s in-person business culture from Dallas?
    Quarterly visits for kickoffs and reviews; day-to-day is async. San Antonio clients tend to value relationship continuity, which we deliver by keeping the same lead strategist on the account for as long as the engagement runs.
  • Do you work with the tourism economy around the Riverwalk?
    Yes. Hospitality and tourism SMBs benefit from a clean booking-engine integration, strong local SEO, and consistent social presence across TripAdvisor, Yelp, and Google.
  • Which service should a San Antonio business start with?
    Usually the website plus steady local SEO. San Antonio rewards consistency over bursts, so we start with the foundation that compounds and add PPC or social where the calendar justifies it.
  • Do you work with military-adjacent businesses near JBSA?
    Yes. JBSA is the largest joint base in the country and military-adjacent buyers are a meaningful share of the consumer market. We size campaigns to how that demand actually moves.
  • Why does consistency matter so much in San Antonio?
    Brands that show up reliably for years — in search, social, and the community — outperform flashier competitors who burn budget in six-month bursts. We run the steady cadence that compounds.
  • Do you work with multi-generational family businesses?
    Yes — many of our Bexar County clients are three- or four-generation operators. We keep the social and review channels consistent so trust carries from one generation of buyers to the next.
  • How is a San Antonio engagement priced?
    Sized to the outcome you want, not a rate card. You tell us the result; we scope it and send the monthly number. The first consultation is free, no commitment.
  • Is there a long-term contract?
    No long lock-in. We re-earn the work month to month. San Antonio clients value relationship continuity, which we deliver by keeping the same strategist on the account for as long as the engagement runs.
  • How long before SEO shows results in San Antonio?
    Local map-pack movement usually shows inside 60–90 days. Competitive citywide ranking takes 4–6 months — and because consistency wins here, the gains tend to hold once you’re there.
  • What number do you report against?
    Booked revenue — leads that closed and the dollars behind them, not impressions. Every San Antonio engagement reports against the business it produced.
  • What does the free discovery include?
    A read on how Bexar County searches for your category — Northside, Stone Oak, the Riverwalk-adjacent economy — and a build plan keyed to it. Run it from the estimate on this page in about eight minutes.

How we run the engagement

Pricing, cadence, and the number we report against.

  1. Pricing

    Sized to the engagement, not the bill rate.

    Tell us the outcome you want; we send back the scope and the number that lands it. Free consultation first, no card, no commitment.

  2. Cadence

    Weekly progress, monthly reporting.

    You see the work as it ships, not just at month’s end. Most San Antonio clients have a direct text line into the lead strategist on the account.

  3. Outcome lock

    Booked-revenue reporting, every quarter.

    Every San Antonio engagement reports against the same number: leads that closed, revenue that booked. Not vanity metrics from a platform dashboard.

Free estimate for San Antonio

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Other areas we serve

Other Texas markets, plus nationwide remote.

Ready to scope a San Antonio engagement?

Run discovery and we’ll send back the market analysis, the ICP cards, and a build plan keyed to San Antonio, before any sales call.