Part of SEO Management
Content & Topic Strategy
ICP-keyed content topics under SEO Management. Each topic mapped to search intent, content type, and the buying stage it serves. The roadmap behind every piece your team will ship this quarter.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
Your content team publishes against a keyword list nobody owns. Half the posts target terms your buyers don't run. The other half don't have a clear next step. You publish for SEO and the leads come from somewhere else.
After the engagement
Every topic maps to an ICP, a buying stage, a content type, and a next-step CTA. The team ships against a roadmap, not a guess. Posts that target the right intent rank and convert in the same quarter.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- 20 to 100 topics mapped to ICPs
- Search-intent classification per topic
- Content-type recommendation (post, guide, comparison, landing page)
- Buying-stage tag (awareness, consideration, decision)
- Outline or full brief per topic
- Editorial calendar handed to your team or ours
How it runs
Sprint by sprint.
Sprint 0
ICP keying confirmed, audience map referenced
Sprint 1
Topic universe + intent classification
Sprint 2
Briefs written + handed off
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Teams with in-house content writers who need direction
- Operators about to commit to a year of content investment
- B2B teams building thought-leadership distribution
Not the right fit if
- Brands without a defined ICP yet , start with Positioning Sharpen
- Anyone wanting a keyword list with no strategy behind it
What we will not ship
- Keyword lists with no ICP keying
- Topic strategies that don't include a next-step CTA per piece
- Roadmaps without buying-stage tags
What we need from you
- ICP cards (we build these if missing in sprint 0)
- Search Console + GA4 access
- Existing editorial calendar, if any
- Topic categories you've ruled in or out
Sits under
Questions owners ask
About Content & Topic Strategy.
How is this different from a keyword list?
Do you write the content too?
Can the strategy survive a Google update?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday