One engagement, one named outcome
Custom Software & Internal Tools
Web apps, client portals, dashboards, and internal tools built to open a new income stream or retire a manual cost center. The same Next.js + Supabase stack we run our own platform on, shipped against a named business outcome, not a feature list.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
The work that makes you money runs on a spreadsheet three people email back and forth. You pay for five SaaS tools that almost fit and none of them talk to each other. The thing your customers keep asking for would be a product, but building it means hiring a dev team you can't justify yet.
After the engagement
Software that does one job your business actually needs, owned by you, shipped in weeks. A portal customers pay to use. A dashboard that replaces the spreadsheet. An internal tool that turns a five-person job into a one-click one. Built on a stack your team can run after we leave.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- Custom web app, portal, or internal tool, custom-coded on Next.js
- Product discovery + scope locked before the build sprint
- Auth, roles, and a data model designed for your real workflow
- Integrations with the tools and data you already run
- Admin surface your team operates without us
- Documentation + handoff so you own it outright
How it runs
Sprint by sprint.
Sprint 0
Product discovery + scope + data model
Sprint 1
Core flow on staging, weekly demo Friday
Sprint 2-4
Build out, integrations, roles + auth
Sprint 5
Launch, handoff, documentation
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Operators whose money-making work runs on spreadsheets and glue
- Businesses with a customer request that could become a paid product
- Teams paying for SaaS that almost fits but never quite does
Not the right fit if
- Anyone whose need is met by an off-the-shelf tool , we'll point you to it
- Ideas with no named user or outcome yet , start with discovery
What we will not ship
- A six-month enterprise build when a two-sprint tool would do
- Software locked to us, with no handoff or documentation
- A rebuild of a SaaS tool you could just buy (we'll tell you to buy it)
- Scope creep with no named outcome to anchor it
What we need from you
- The one job the software has to do, in a sentence
- Access to the data + tools it has to connect to
- A decision-maker available for the Friday demo
- Real examples of the workflow it replaces
Questions owners ask
About Custom Software & Internal Tools.
Isn't custom software always over budget and late?
Do I own it, or am I locked to you?
When should I buy SaaS instead of building?
Can the software make money on its own?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday