Part of Pay Per Click Advertising
Meta Ads Management
Facebook + Instagram lead campaigns under Pay Per Click Advertising. Creative built for the ICP, audiences mapped against intent signals, and attribution stitched back to the CRM.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
Meta hasn't worked since iOS 14 broke your pixel. The creative angles haven't rotated in months. Lookalikes built from a list of bad leads. You're not sure if Meta even fits your ICP anymore.
After the engagement
Conversions API live, stitched to your CRM. Creative angles rotated every 30 to 60 days. Audiences built from your best-converting CRM segments, not a generic lookalike. Attribution that matches what you see in the pipeline.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- Facebook + Instagram campaign builds
- Conversions API + server-side event setup
- Creative production (copy + design + short-form video)
- Audience library (lookalikes, retargeting, interest)
- Weekly read with creative fatigue + CPL trend
How it runs
Sprint by sprint.
Week 1
CAPI setup + audience build
Week 2
Creative + launch
Month 1
Audience learning + initial optimization
Months 2+
Creative rotation + scale
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Brands with strong visual product or service identity
- Operators in consumer or local service categories
- B2B teams targeting decision-makers active on LinkedIn-adjacent Meta
Not the right fit if
- Highly regulated industries (firearms, gambling, some health)
- Audiences who don't use Meta platforms
What we will not ship
- Pixel-only tracking with no Conversions API
- Creative that won't rotate (we plan rotation up front)
- Lookalikes built from your full lead list (we segment first)
What we need from you
- Meta Business Manager access
- CRM read access for audience building
- Brand assets + product or service photography
- Customer testimonials or social proof
Sits under
Questions owners ask
About Meta Ads Management.
Does Meta still work after iOS 14?
How much creative do I need?
Should I run Reels + Stories or just Feed?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday