Part of Web Design & Development
Site Relaunch
Full relaunch under Web Design & Development for an underperforming site. New IA, new copy, new conversion math, your existing rank preserved through the cutover.
- Retainer, per lead or per close
- A named outcome, in writing
- Reports into the Friday read
Tell us about your business
Reply within one business dayBefore and after
Where you are, and where this gets you.
Today
Your site ranks for the right terms but the conversion rate stalled three years ago. The IA grew by accretion, not design. You can't redo it from scratch because you'd lose the SEO equity you've already paid for.
After the engagement
Rank preserved, conversion rebuilt. 301 plan signed off before DNS flip. Staging runs in parallel for two weeks. Launch-day traffic dip lands in single-digit percent and recovers inside 30 days.
What ships
The work, named up front.
Each line is something you can open, read, or log into when the engagement ends.
- Rebuilt site with new IA, copy, and conversion math
- Per-URL 301 redirect map, signed off pre-cutover
- Schema parity check across every template
- Two-week parallel staging before DNS flip
- Post-launch rank recovery read
How it runs
Sprint by sprint.
Sprint 0
Current-site audit + redirect map draft
Sprint 1-3
Rebuild on staging
Sprint 4
Parallel staging, two weeks live
Sprint 5
DNS flip + rank recovery monitoring
Fit
Who this is for, and who it is not.
We would rather tell you now than three sprints in.
A good fit if
- Operators with a site that ranks but doesn't convert
- Series A teams whose brand round outpaced the site
- B2B teams with CMS sprawl from years of accretion
Not the right fit if
- Sites under 6 months old (still in the rank-build window)
- Brands without any SEO equity worth preserving , start with Marketing Site Build
What we will not ship
- A relaunch without a 301 plan signed off
- Cutover without a two-week staging window
- Schema markup that loses parity with the old site
What we need from you
- Search Console + GA4 access for the current site
- Current sitemap or URL inventory
- Brand assets
- Stakeholder for redirect map sign-off
Sits under
Questions owners ask
About Site Relaunch.
How is this different from a net-new build?
Will I lose traffic on cutover?
Can I keep my current CMS?
What if my site has thousands of URLs?
Not sure this is the one?
Tell us what you are seeing. We will tell you whether this is the fix, which plan fits, and what we would skip.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday