Status quo
You don't have a site yet, or the one you have is so far gone the only move is net-new. The audience read isn't done. You need a build that doesn't start with a six-week discovery process.
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Systems we build
Marketing Site Build.
Net-new marketing site under Web Design & Development. ICP-keyed, SEO-grade, shipped in 6–8 weeks against a named launch outcome.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Site shipped in six to eight weeks. Audience and ICPs locked before sprint one. Lead pipeline live on day one. A written weekly read so you know what's moving.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- 10 to 40-page marketing site, custom-coded on Next.js
- ICP card set keyed to your audience map
- Lead pipeline writing to your CRM
- Component library for your team
- Two-week post-launch experiment cycle
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
Audience map + ICP cards locked
- 2
Sprint 1
IA + copy outline + design tokens
- 3
Sprint 2-4
Build on staging, weekly demo Friday
- 4
Sprint 5
Launch + post-launch read
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Page count (10, 25, or 40+ templates)
- 02
Content scope — written by you, written by us, or hybrid
- 03
Integrations — CRM, billing, scheduler, analytics
- 04
Custom illustration / photography production
- 05
Post-launch sprint cadence (none, monthly, weekly)
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Brand assets (logo, fonts, photography)
- ⟶CRM credentials or named stack
- ⟶Competitor list
- ⟶30 minutes of your time on Friday
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- A theme reskinned in your brand color
- Stock-photo hero with a fake-diverse team
- Hand-off without component documentation
Fit check
Who this is for, and who it isn’t.
Right fit
- Series A teams post-funding
- Operators with no current site or one that's beyond repair
- Service businesses opening a new location
Wrong fit
- Brands without a defined audience yet
- Anyone wanting a $1,500 template build
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book Marketing Site Build.
What makes 6–8 weeks possible?
We lock the audience, the ICP cards, and the content outline before sprint one starts. The build sprint is execution on a brief that’s already signed off — not discovery happening in real time.
Can I see progress before launch?
Yes — weekly demo Friday, live staging URL from week two, and a written client read every Friday so you know what shipped and what’s next.
Who owns the site after launch?
You do — code, content, hosting, the lot. We hand over the keys with documentation your team can run from day one.
How does this differ from a Site Relaunch?
Net-new starts from a blank slate. Site Relaunch starts from your current rank and your current content — we preserve the SEO equity through cutover. If you don't have a site worth preserving, this is the right path.
Related solutions
Other engagements under this parent.
- Site RelaunchFull relaunch under Web Design & Development for an underperforming site. New IA, new copy, new conversion math, your existing rank preserved through the cutover.
- Recurring Site CareMonthly content + experiment cycle under Web Design & Development on a site you already own. Same hands every month, no surprise invoices.
- Landing Page BuildOne landing page, end-to-end: copy, layout, signals, attribution, conversion measurement. Sits under Web Design & Development as the single highest-ROI asset most clients buy.
3 sprint kickoff slots open this quarter
Run sprint zero for Marketing Site Build. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.