Status quo
Your site ranks for the right terms but the conversion rate stalled three years ago. The IA grew by accretion, not design. You can't redo it from scratch because you'd lose the SEO equity you've already paid for.
← All solutions
Systems we build
Site Relaunch.
Full relaunch under Web Design & Development for an underperforming site. New IA, new copy, new conversion math, your existing rank preserved through the cutover.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Rank preserved, conversion rebuilt. 301 plan signed off before DNS flip. Staging runs in parallel for two weeks. Launch-day traffic dip lands in single-digit percent and recovers inside 30 days.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- Rebuilt site with new IA, copy, and conversion math
- Per-URL 301 redirect map, signed off pre-cutover
- Schema parity check across every template
- Two-week parallel staging before DNS flip
- Post-launch rank recovery read
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
Current-site audit + redirect map draft
- 2
Sprint 1-3
Rebuild on staging
- 3
Sprint 4
Parallel staging, two weeks live
- 4
Sprint 5
DNS flip + rank recovery monitoring
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Existing site complexity — URL count, template count
- 02
Content rewrite scope (full vs. structural edit)
- 03
CMS migration in scope or staying put
- 04
SEO equity protection — redirect mapping, schema parity
- 05
Performance / Core Web Vitals remediation depth
Your price
Loading the estimator
Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Search Console + GA4 access for the current site
- ⟶Current sitemap or URL inventory
- ⟶Brand assets
- ⟶Stakeholder for redirect map sign-off
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- A relaunch without a 301 plan signed off
- Cutover without a two-week staging window
- Schema markup that loses parity with the old site
Fit check
Who this is for, and who it isn’t.
Right fit
- Operators with a site that ranks but doesn't convert
- Series A teams whose brand round outpaced the site
- B2B teams with CMS sprawl from years of accretion
Wrong fit
- Sites under 6 months old (still in the rank-build window)
- Brands without any SEO equity worth preserving — start with Marketing Site Build
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book Site Relaunch.
How is this different from a net-new build?
A relaunch starts from your current rank, your current content, and your current funnel. We rebuild the conversion math without losing the equity you’ve already paid Google to earn.
Will I lose traffic on cutover?
Not if the redirect map is right. Every URL gets a 301 plan signed off before cutover, and we run staging in parallel for two weeks. The dip on launch day should be measured in single-digit percent, recovered in 30 days.
Can I keep my current CMS?
Often, yes — we can rebuild the front end on top of your current CMS (WordPress, Webflow, Contentful) without forcing a migration. We only push migration when the CMS is the bottleneck for what you're trying to ship.
What if my site has thousands of URLs?
We segment the redirect map by URL pattern and prioritize the top 80% of traffic for sign-off. Long-tail URLs get pattern-based 301s. Nothing goes dark on launch day.
Related solutions
Other engagements under this parent.
- Marketing Site BuildNet-new marketing site under Web Design & Development. ICP-keyed, SEO-grade, shipped in 6–8 weeks against a named launch outcome.
- Recurring Site CareMonthly content + experiment cycle under Web Design & Development on a site you already own. Same hands every month, no surprise invoices.
- Landing Page BuildOne landing page, end-to-end: copy, layout, signals, attribution, conversion measurement. Sits under Web Design & Development as the single highest-ROI asset most clients buy.
3 sprint kickoff slots open this quarter
Run sprint zero for Site Relaunch. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.