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John Cravey, Founder of Frontend Horizon, on a ridge overlooking the mountains

Frontend Horizon team

John Cravey. Founder.

Based in Dallas, TX. Works directly on every engagement — no subcontracted strategy, no account-manager layer.

Book 15 min with John →john@frontendhorizon.comLinkedIn →

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

How I got here

I started Frontend Horizon because I kept watching SMB owners pay agencies for 'results-driven, conversion-focused experiences' and get a brochure site nobody could find on search. The five-phase positioning — census → public data → ICPs → system → build — came out of three years of doing the work backwards and learning where the budget actually leaks.

What I work on day-to-day

Discovery calls, scope reviews, and the five-phase audits that anchor every new engagement. I write most of the long-form work on the FH blog and review every client agreement before it ships.

Industries I work with

Engagements I lead

Writing from John

All 71 articles →

Meet the rest of the team

Five operators. The same five names on every kickoff invite, every status review, every receipt.

See the full team →Learn more about Frontend Horizon