Status quo
Your content team publishes against a keyword list nobody owns. Half the posts target terms your buyers don't run. The other half don't have a clear next step. You publish for SEO and the leads come from somewhere else.
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Growth levers
Content & Topic Strategy.
ICP-keyed content topics under SEO Management. Each topic mapped to search intent, content type, and the buying stage it serves. The roadmap behind every piece your team will ship this quarter.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Every topic maps to an ICP, a buying stage, a content type, and a next-step CTA. The team ships against a roadmap, not a guess. Posts that target the right intent rank and convert in the same quarter.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- 20 to 100 topics mapped to ICPs
- Search-intent classification per topic
- Content-type recommendation (post, guide, comparison, landing page)
- Buying-stage tag (awareness, consideration, decision)
- Outline or full brief per topic
- Editorial calendar handed to your team or ours
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
ICP keying confirmed, audience map referenced
- 2
Sprint 1
Topic universe + intent classification
- 3
Sprint 2
Briefs written + handed off
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Number of ICPs the strategy serves
- 02
Topic depth (20, 50, or 100 mapped topics)
- 03
Search-intent classification per topic
- 04
Brief-writing scope (outline only vs. full brief)
- 05
Production hand-off — your team or ours
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶ICP cards (we build these if missing in sprint 0)
- ⟶Search Console + GA4 access
- ⟶Existing editorial calendar, if any
- ⟶Topic categories you've ruled in or out
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Keyword lists with no ICP keying
- Topic strategies that don't include a next-step CTA per piece
- Roadmaps without buying-stage tags
Fit check
Who this is for, and who it isn’t.
Right fit
- Teams with in-house content writers who need direction
- Operators about to commit to a year of content investment
- B2B teams building thought-leadership distribution
Wrong fit
- Brands without a defined ICP yet — start with Positioning Sharpen
- Anyone wanting a keyword list with no strategy behind it
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book Content & Topic Strategy.
How is this different from a keyword list?
Keywords are the input; the strategy maps each one to an ICP, a buying stage, a content type, and the next-step CTA. You stop publishing for SEO and start publishing for the lead.
Do you write the content too?
We can — either by us under SEO Management, or briefed to your team with editorial review. Both shapes work; pick based on your team’s capacity.
Can the strategy survive a Google update?
More than a keyword list can. Topic strategies keyed to ICPs and buying stages survive algorithm shifts because intent doesn't change as fast as ranking does. We re-key quarterly if you're on a recurring engagement.
Related solutions
Other engagements under this parent.
- Local SEOMap-pack ranking + Google Business Profile optimization under SEO Management for service-area businesses competing for “[service] near me” queries.
- Technical SEO AuditCrawl, indexation, Core Web Vitals, schema, internal link graph: the technical layer under SEO Management that gates whether your content can rank at all.
3 sprint kickoff slots open this quarter
Run sprint zero for Content & Topic Strategy. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.