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Why us

Sprint-priced. Outcome-locked. Independent.

We do not sell retainers. We sell ten-day cycles tied to named outcomes. The engagement continues only when the outcome lands. See the verified numbers.

Free estimate

Read the five phases
  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan

Who You’re Working With

Founder-led.Samehandseverysprint.

Frontend Horizon isn’t a sales bench fronting an offshore pod. John founded it after seeing SMB engagements fail the same way every time: opaque deliverables, recycled strategy, no named outcome. The team below owns the strategy, the build, the ads, and the social, with one weekly client report covering all of it.

  • Direct line to John — every engagement gets a named outcome you sign off on.
  • Same delivery team every sprint — no agency turnover tax, no offshore handoff.
  • A written client read every Friday: what shipped, what it means for your leads, and what’s next.

John, Pablo, Danny, Josh, Dylan. The five names you sign off with every sprint. No offshore handoff, no account-manager intermediary.

Every Friday · A written read

One read a week. What shipped, what it means, and what’s next. Not a vanity dashboard.

Plain English, not a wall of metrics. The same progress note your strategist writes after every cycle, so you walk into Monday knowing exactly where things stand.

  • What we shipped, in plain English
  • What it means for your leads
  • What’s next, before you ask
  • Dated and specific, no vanity metrics
Frontend HorizonProgress update

Site update · June 9, 2026

Your city pages now read genuinely local, and your blog quotes a price in seconds.

What we did

  • Rewrote 48 city service pages so each reads for its own area
  • Added an instant cost estimator inside your blog articles
  • Internal-linking pass so your most specific pages get found

What this means for you

  • More pages that can rank for “service + city” searches
  • Readers see a price in seconds, then text you with it in hand

What’s next

A library of local guides, then the booking-flow polish.

Pre-Sprint Checklist

What makes your sprint plan dialed in

The more you share up front, the sharper the audience map and the faster the first sprint can ship.

  • Your Geo

    County, metro, or ZIP cluster — so census + public-data sources scope to the audience that can actually buy.

  • Your Industry & NAICS

    The closer the NAICS match, the more apples-to-apples the benchmarks we cite back at you.

  • Current Funnel State

    What you’ve already shipped — sites, sequences, ad accounts — so the audit doesn’t re-discover what you already know.

  • Outcome You’re Defending

    The number you owe a board, an investor, or yourself in 90 days — every sprint sizes against it.

  • Sales-Cycle Reality

    Days from first touch to first dollar — so attribution windows match your actual motion, not a default.

  • Team Shape

    Who in-house owns marketing today — we sit alongside, not on top, of an existing team.