Status quo
Your competitors hold the top three map-pack slots in your city. Your GBP hasn't been updated since 2022. Reviews trickle in once a quarter. The customers who do find you are mostly word-of-mouth, not search.
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Growth levers
Local SEO.
Map-pack ranking + Google Business Profile optimization under SEO Management for service-area businesses competing for “[service] near me” queries.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Map-pack rank moves in 60 to 90 days. GBP optimized weekly. Review acquisition workflow running on autopilot. NAP data clean across every citation. Local content keyed to the neighborhoods your buyers live in.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- GBP optimization (profile, posts, photos, services)
- Local citation cleanup + NAP consistency audit
- Review acquisition workflow (request, response, dispute)
- Local content (city + neighborhood pages)
- Map-pack rank tracking per service-area city
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
GBP + citation audit, NAP cleanup plan
- 2
Sprint 1
GBP optimization + first local content batch
- 3
Days 60-90
First map-pack rank movement on most metros
- 4
Monthly
Local content + review workflow + rank read
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Number of service-area cities covered
- 02
GBP optimization scope — profile, posts, photos, reviews
- 03
Local citation building and NAP cleanup
- 04
Review acquisition workflow setup
- 05
Local content production cadence
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶GBP management access
- ⟶Service-area city list
- ⟶Existing review profile (Yelp, Facebook, BBB)
- ⟶Photos of your team, vehicles, and work product
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Buying reviews or gating bad ones
- Fake GBP locations to pad map-pack coverage
- NAP data that drifts across citations
Fit check
Who this is for, and who it isn’t.
Right fit
- Service-area businesses (HVAC, landscaping, plumbing, contracting)
- Multi-location services expanding to a new city
- Operators competing for '[service] near me' queries
Wrong fit
- National brands without a physical service area
- Pure e-commerce with no local component
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Moving / Relocation · DFW + Henderson County, TX
In & Out No Doubt
Faith-led moving company for the DFW Metroplex and Henderson County. Clear written quotes, the same crew start to finish, no surprise fees — plus an AI estimate and dispatch layer that routes the right crew before move day.
Questions operators ask before they book Local SEO.
How fast does map-pack movement happen?
60–90 days for most metros. The fastest movers are clients with clean NAP data, recent reviews, and a GBP that’s actually updated — not abandoned three years ago.
Do you handle review acquisition?
We set up the workflow — the request cadence, the response template, the dispute path for unfair ones — and your team runs it. Authentic reviews convert; bought ones don’t.
Can you rank me in cities I don't have a physical address in?
Within reason. Service-area businesses can rank in nearby cities they serve, but not in cities where a competitor with a verified address is established. We'll tell you which cities are realistic before sprint one.
Related solutions
Other engagements under this parent.
- Technical SEO AuditCrawl, indexation, Core Web Vitals, schema, internal link graph: the technical layer under SEO Management that gates whether your content can rank at all.
- Content & Topic StrategyICP-keyed content topics under SEO Management. Each topic mapped to search intent, content type, and the buying stage it serves. The roadmap behind every piece your team will ship this quarter.
3 sprint kickoff slots open this quarter
Run sprint zero for Local SEO. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.