Growth levers
Campaign builds, daily budget guarding, conversion-tracked spend under Pay Per Click Advertising. Search, Performance Max, YouTube, and Display run under one weekly read.
Sprint zero · Free · No card
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
Status quo
Performance Max eating your budget with nothing to show. Negative keyword list hasn't been touched in six months. The conversion tracking went sideways after iOS 14 and nobody fixed it. You can't tell which campaign drove last week's leads.
After the sprint
PMax constrained with asset groups and audience signals. Negative keywords + audience exclusions tuned weekly. Server-side conversion tracking via Enhanced Conversions. A weekly budget read that names what's getting killed.
Deliverables
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
5-phase fit
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
New to the 5-phase process? See all five phases →
Timeline & cadence
Week 1
Conversion tracking + LP audit + account access
Week 2
Campaign build + launch
Month 1
Optimization, baseline CPL emerging
Month 2+
Scale + creative rotation + weekly read
Engagement details
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
Monthly Google Ads spend tier
Number of campaign types managed
Landing page tests included or invoiced separately
Negative keyword + audience exclusion maintenance
Server-side conversion tracking implementation
Your price
Inputs
Get these together and sprint zero starts the same week.
Anti-patterns
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
Fit check
Right fit
Wrong fit
Proof
How quickly can you stand up a new account?
Two weeks from kickoff to live campaigns. Week one is conversion tracking + landing page audit; week two is campaign build + launch.
Do you run Performance Max?
Yes, where it earns the budget. PMax can be a black box; we constrain it with asset groups and audience signals so the algorithm has actual rails to optimize against.
Do you also handle Bing Ads?
Yes, when the math works. Bing tends to earn a slot when your buyer skews older, runs Windows, or works in a Microsoft-heavy industry. We'll tell you whether it's worth the extra account at kickoff.
Related solutions
3 sprint kickoff slots open this quarter
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.
