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Methodology

Audience truth first. Build second. Spend third.

Five phases. Applied in order to every engagement. Census, public data, ICPs, system, sprint — no skipping steps.

See it run on your geo — 8 min →Meet the operators

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan

Five-Phase Methodology

Census, then signal, then ICPs. The build comes last.

Tap any phase to see what it produces and how it feeds the next.

Where the signal comes from

We can pull data from anywhere.

If it is public, we can read it, structure it, and point it at your market. Census down to the block group, every business in your county, the reviews and filings and listings that show who is actually active. The build starts from real data, not a brief.

  • US Census + ACS
  • County Business Patterns
  • LEHD workforce flows
  • State business registries
  • Licensing + permit boards
  • Court + public filings
  • Google Business Profile
  • Reviews (Google, Yelp)
  • Glassdoor signals
  • Google Trends
  • SERP + competitor pages
  • Local news + press
Phase 1

Census Discovery

Market Frame Report — addressable audience size, income bands, NAICS density, growth.

Phase 2

Public-Data Resolution

Audience Map — concentric rings of resolved persons / businesses with activity signals.

Phase 3

ICP Construction

ICP cards (3–7) — demographics, buying signals, sales cycle, channel pref, pros + cons.

Phase 4

Marketing System

Per-ICP system — offers, sequences, content, attribution, weekly reporting cadence.

Phase 5

Sprint Delivery

1- or 2-week sprints with one named outcome each, weekly client read every Friday.

See what we’d build, free →