Healthcare & Wellness. Map-pack ranking + an appointment funnel that actually books are 80% of healthcare digital marketing.
You run a med spa, dental practice, PT clinic, chiropractic office, or similar healthcare/wellness practice. New patient acquisition lives or dies on local search and the smoothness of your appointment-booking experience. You need a site that loads fast, ranks locally, and books appointments without friction — plus the social presence and review velocity that build trust before the first visit.
No public healthcare reference is live yet, and we won’t fake one with stock clinic photos. The local-SEO + fast-site + conversion-funnel playbook in our shipped portfolio is the same one a practice needs — applied to a patient instead of a buyer. Ask and we’ll show you the closest live build.
“We rebuilt the site, locked in the local SEO, and the new-patient inquiries doubled inside two quarters. The appointment funnel finally works the way it should.”
— Owner — multi-location healthcare & wellness practice
The system behind it
Census → Public Data → ICPs → System → Sprint.
Every healthcare & wellness engagement runs the same five-phase process. The first two phases are free — you see the read on your market before any build is quoted.
Sprint Zero · Free · No card
1
Phase 1
Census
Pull US Census + ACS + County Business Patterns scoped to your geo and NAICS.
Ships: Market Frame Report
2
Phase 2
Public Data
Overlay state filings, property records, review platforms, and license boards to find people inside the frame who are actually active.
Ships: Audience Map
3
Phase 3
ICPs
Build a card for each audience cluster. Demographics, signals, triggers, sales cycle, channel preference.
Ships: ICP card set (3-7 cards)
4
Phase 4
System
Tailor the marketing system to each ICP. Offers, sequences, content, attribution, reporting.
Ships: Working marketing system
5
Phase 5
Sprint
Execution on 1-2 week sprints with a named outcome per sprint. Continuous reporting and rebalance.
Ships: Named outcome per sprint
Questions healthcare & wellness ask first
Before you reach out.
We’re HIPAA-sensitive. Can you work within that?
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Yes — we build the marketing layer (site, SEO, booking funnel, reviews) without touching PHI, and we keep forms and analytics compliant.
We already have a booking system. Do we replace it?
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Usually not — we integrate the one you have and remove the friction around it, so the funnel that leads to it actually converts.
How fast do new-patient inquiries move?
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Site speed and booking fixes help immediately; local SEO compounds over the first two quarters. We report new-patient inquiry volume monthly, not just rankings.
