Pay Per Click Advertising.

1. 1

   Week 1

   Conversion tracking + LP audit

2. 2

   Week 2

   Campaign build + launch

3. 3

   Weeks 3-4

   Optimization, not results (this is normal)

4. 4

   Month 2

   First defensible CPL number

5. 5

   Month 3+

   Creative rotation, audience expansion, weekly read

Questions operators ask before they book Pay Per Click Advertising.

• How do you stop wasted spend on junk clicks?

  Negative keyword discipline, audience exclusions, day-parting against your sales motion, and a weekly budget read so we kill underperforming campaigns before the month ends — not after.

• What’s the minimum ad spend you’ll manage?

  $2K/mo for local. Below that, the management overhead eats the result; we’ll tell you to bootstrap on SEO first instead of taking the engagement.

• Do you guarantee a cost per lead?

  We guarantee the methodology — honest measurement, weekly optimization, and a named target by sprint two. CPL guarantees out of the gate are how agencies hide bad math.

• What does the 10% management fee include?

  Keyword research, campaign setup, ad copywriting, bid management, audience targeting, conversion tracking, weekly reporting, and landing page design + testing + optimization. No surprise line items.

• How long until I see meaningful ROI?

  You can drive traffic the day campaigns launch. Meaningful ROI typically takes 2 to 3 months of testing — the first weeks are optimization, not results. We'll tell you that out loud at kickoff.

• Will you take ownership of my ad accounts?

  No. We work inside accounts you own. If we part ways, everything stays with you — campaigns, audience data, conversion history, the lot.