Logistics & Industrial Services. Your buyers find you through search — or they don’t find you at all.
You’re a B2B logistics, industrial services, or specialty-services SMB whose customers research thoroughly before they ever call. Your old website doesn’t convey what you actually do, your SEO is invisible, and your PPC budget is going toward the wrong queries. You need a site that converts qualified buyers, an SEO program that ranks for the technical terms your buyers actually type, and a PPC strategy that respects the long sales cycle.
Josh ships logistics & industrial services work at Frontend Horizon.
What usually goes wrong
The pattern we see in logistics & industrial services.
01
Buyers vet you for weeks; your site answers nothing.
A procurement lead researches for a month before the first call. A vague ‘we do industrial services’ page loses to the competitor who spelled out capabilities, certs, and capacity.
02
You’re invisible on the technical query.
Your buyer searches the exact process name. You optimized for ‘industrial services near me.’ You never meet.
03
Paid spend leaks on the wrong intent.
Budget burns on broad terms while the long, specific, high-intent queries — the ones that actually close — go unbid.
How we approach it
What working with us looks like.
1
Build the site procurement actually reads.
Capabilities, certifications, capacity, and case work — the proof a long-cycle buyer needs to shortlist you.
2
Rank for the process, not the platitude.
We target the technical terms your buyers type and own them, instead of fighting for a generic ‘near me’ phrase.
3
Re-aim paid at long-cycle intent.
Tight match types on the specific queries that signal a real project — not a price-shopper killing your budget.
What a logistics & industrial services engagement covers
“The team at Frontend Horizon is very personable and great to work with. They built our new website and really put a lot of effort into understanding the message we wanted to convey to our customers. It turned out great. Their work on SEO and PPC is generating leads and helping us expand our business. Thank you guys!”
— Ben Yetman, VP of Business Systems — Talbot Companies
The system behind it
Census → Public Data → ICPs → System → Sprint.
Every logistics & industrial services engagement runs the same five-phase process. The first two phases are free — you see the read on your market before any build is quoted.
Sprint Zero · Free · No card
1
Phase 1
Census
Pull US Census + ACS + County Business Patterns scoped to your geo and NAICS.
Ships: Market Frame Report
2
Phase 2
Public Data
Overlay state filings, property records, review platforms, and license boards to find people inside the frame who are actually active.
Ships: Audience Map
3
Phase 3
ICPs
Build a card for each audience cluster. Demographics, signals, triggers, sales cycle, channel preference.
Ships: ICP card set (3-7 cards)
4
Phase 4
System
Tailor the marketing system to each ICP. Offers, sequences, content, attribution, reporting.
Ships: Working marketing system
5
Phase 5
Sprint
Execution on 1-2 week sprints with a named outcome per sprint. Continuous reporting and rebalance.
Ships: Named outcome per sprint
Questions logistics & industrial services ask first
Before you reach out.
Our sales cycle is months. Can marketing even help?
+
Long cycles are exactly where marketing compounds — you stay visible across the weeks of research before the call. The site does the vetting, SEO holds the shortlist, paid covers the gaps while organic builds.
We’re B2B. Is social a waste for us?
+
For most industrial B2B, largely yes — we’d put that budget on SEO, PPC, and a site that converts. We won’t sell you a channel that doesn’t fit your buyer.
How do you measure PPC with a four-month cycle?
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Leading indicators: qualified-form rate, cost per qualified lead, query quality — not raw clicks. We score lead quality in your CRM so you see pipeline, not vanity metrics.
Shipped in logistics & industrial servicesTalbot Companies
Josh