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Performance & Web

Web Design

Core Web Vitals, accessibility, and the design choices behind shippable speed.

13posts~38 min totalPart of Performance & Web
Professional Services·2 min

Make Your Site Read Like the Firm You Are: Positioning for Professional Services

Your buyers compare three firms in a tab each. Generic copy makes you the one they close. Specific positioning makes you the one they call.

Web Design·4 min

2026 Web Design Trends That Aren’t Just Visual Noise

Most ‘2026 trends’ pieces are aspirational mood boards. Here’s what’s actually changing on production sites.

Next.js·5 min

App Router Patterns That Actually Scale in 2026

App Router is a different mental model than Pages. Most teams misuse it the same way. Here’s the structure that holds up at 100+ routes.

Accessibility·4 min

Accessibility Law in 2026: The Lawsuit Landscape and the Compliant Build Posture

Accessibility lawsuits are up. Compliance is mostly about practice, not policy. Here’s what we ship.

Web Design·4 min

View Transitions API and CSS Scroll-Driven Animations: The Browser Wins of 2026

View Transitions and scroll-driven animations replace 80% of what we used framer-motion for. Faster, smaller, simpler.

AI·4 min

AI Chat for Customer Service on SMB Sites: When It Helps and When It Hurts

AI chat is the most-overhyped SMB feature in 2026. It works for some sites. Most should think twice.

Web Design·4 min

Container Queries Everywhere: The CSS Feature That Killed the Breakpoint Mindset

Container queries went stable across browsers in 2024. The mental model shift is bigger than people realize.

AI·4 min

AI Image Generation for Marketing Sites: What Works, What Trips the Slop Detector

AI imagery is everywhere. Most of it screams AI. Here’s how to use it without your site looking like every other 2026 redesign.

Web Design·2 min

Why Your Website’s Bounce Rate Is Lying to You

Bounce rate is the most misunderstood metric in SMB analytics. It’s also one of the easiest to game without improving anything.

Web Design·2 min

Why Slow Websites Are Killing Your SEO (and How to Fix Yours This Quarter)

Three seconds is the hard ceiling. Most SMB sites load in seven. The math on what that costs you is brutal.

Healthcare·1 min

Healthcare Marketing: The Compliance Lines You Cannot Cross

Most healthcare practices either over-share (and risk a HIPAA citation) or under-share (and lose patients to bolder competitors). Here’s the line.

Web Design·1 min

Why ‘Just Build Us a Website’ Is the Wrong First Question

Most SMB website projects start with the wrong question. Here are the right ones.

Web Design·1 min

Conversion Rate Optimization for Service Businesses

Most service-business sites convert at 1–2%. The brands that get to 4–6% do five specific things differently.

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