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Software & AI

AI Lead Response.

An always-on AI that answers, qualifies, and books every lead the second it lands. Catches the calls and forms your team misses after hours and routes the hot ones to a human in minutes. The fastest way to stop leaking revenue you already paid to generate.

Sprint-pricedNo retainer lockOutcome per sprint

Sprint zero · Free · No card

See the build before you sign.

Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Before & after

What this engagement actually changes.

Status quo

Half your leads come in after 5pm and sit until morning. The missed call goes to the competitor who picked up. Your front desk is buried, so the third caller gets voicemail. You pay for ads and SEO that work, then lose the lead at the one step nobody owns: the first reply.

After the sprint

Every lead gets an answer in seconds, day or night. The AI qualifies against your real criteria, books the appointment on your calendar, and texts a human the moment a high-value one lands. No missed call, no cold lead, no after-hours gap. You see every conversation and the revenue it sourced.

Deliverables

What you walk away with.

Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.

  • AI responder across web chat, forms, and missed calls (voice + SMS)
  • Qualification flow keyed to your real lead-scoring criteria
  • Calendar booking with handoff to a human on high-value leads
  • Server-side CRM write on every conversation
  • Escalation rules so a person owns the hot deal inside minutes
  • Monthly read on leads captured, booked, and the revenue each sourced

5-phase fit

Where this plugs into the system.

Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.

  1. Phase 1Census
  2. Phase 2Public Data
  3. Phase 3ICPs
  4. Phase 4System
  5. Phase 5Sprint

New to the 5-phase process? See all five phases →

Timeline & cadence

Sprint by sprint, what ships when.

  1. 1

    Week 1

    Lead criteria + qualification flow mapped

  2. 2

    Week 2

    Responder live on chat + forms, CRM wired

  3. 3

    Week 3

    Voice + missed-call SMS capture added

  4. 4

    Month 2+

    Tune against real conversations, monthly read

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

  • 01

    Channels covered (web chat, forms, voice, missed-call SMS)

  • 02

    Lead volume per month

  • 03

    CRM + calendar integration depth

  • 04

    Qualification complexity (one service vs. many)

  • 05

    After-hours and weekend coverage

Your price

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Inputs

What we need from you.

Get these together and sprint zero starts the same week.

  • Your real qualification criteria (what makes a lead worth a callback)
  • Calendar + CRM access for booking and write-back
  • Phone number routing for missed-call capture
  • A human point of contact for hot-lead escalation

Anti-patterns

What we won’t ship.

Hard rules. If your last agency promised one of these and the engagement broke, that’s why.

  • An AI that pretends to be a human (it says it's an assistant)
  • Autonomous booking with no human escalation on high-value leads
  • A bot bolted onto a broken intake process to look modern
  • Responses with no CRM record of what was said

Fit check

Who this is for, and who it isn’t.

Right fit

  • Service businesses where a missed call is a lost job
  • Operators getting leads after hours or faster than the front desk can answer
  • Teams already spending on ads or SEO and leaking the lead at first reply

Wrong fit

  • Businesses with almost no inbound volume yet — fix acquisition first
  • Anyone wanting a fully autonomous bot with no human in the loop

Stack

The tools we run on this engagement.

No surprises. You see the stack before sprint zero so you can flag anything you already own a license for or want swapped.

  • FH lead engine + 100-point scoring

    The same rubric your pipeline already runs on

  • Twilio voice + SMS

    Missed-call capture and text handoff on per-tenant numbers

  • Claude (Anthropic)

    The reasoning layer that qualifies and replies in your voice

  • Your CRM + calendar

    Booking and write-back into the system you already use

Be the proof point

First sprint zero this quarter is on us.

This engagement’s portfolio is still in build. Run sprint zero free and become the case study we point the next operator at.

Run sprint zero →

Questions operators ask before they book AI Lead Response.

  • Will it sound like a robot?

    It replies in your brand voice and is honest that it's an assistant. The goal isn't to fool anyone — it's to answer in seconds and book the appointment before the lead cools.

  • What happens with a high-value lead?

    It books the appointment and texts a human on your team inside minutes, per the escalation rules we set in week one. The AI never sits on a deal that needs a person.

  • How is this different from a chatbot?

    A chatbot answers FAQs. This qualifies against your real criteria, captures missed calls, books on your calendar, and writes every conversation to your CRM. It's a lead-capture system, not a help widget.

  • Is it worth it if my team already answers fast?

    Maybe not during business hours. The value is the after-hours and overflow gap, where most missed leads actually leak. We'll show you your own missed-call data before you sign.

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan

3 sprint kickoff slots open this quarter

Run sprint zero for AI Lead Response. See the read first.

Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.