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What slow replies are costing you.
Four numbers you already know: leads a month, how many wait too long, how many you close, and what a job is worth. The answer shows up as you type, with the math written out under it.
- Nothing leaves the page unless you send the form
- The formula shown under the result
- No email to see the answer
Tell us about your business
Reply within one business dayThe calculator
Four numbers, one answer.
Drag a slider or type a figure. Use last month, or a normal month, not your best one.
What slow replies may be costing you
- Revenue a month
- $11,250
- Revenue a year
- $135,000
- Jobs a month
- 4.5
- Jobs a year
- 54
The math, in plain words
Unanswered leads × close rate × average job. 15 slow or unanswered leads × 30% × $2,500 = $11,250 a month.
This is a ceiling, not a forecast. It assumes every one of those leads would have closed at your usual rate if you had answered in time. Some would have hired someone else anyway, so read it as the size of the problem.
Got a number that stings?
Bring it to a ten-minute call.
Send your details. The numbers you put in above come with them, so we see what you saw. We will look at how a lead reaches you today, where it sits waiting, and what would close the gap.
- Read by our team in Dallas
- Reply within one business day
- A straight answer, even when the fix is not us
What speed-to-lead changes
A lead gets colder by the hour.
The best-known study on this is from 2011. What it found is simple: the business that tries to reach a lead first gets the conversation far more often.
7x
Firms that tried to reach a lead within an hour were nearly seven times as likely to qualify it as firms that tried even an hour later.
60x
More than 60 times as likely as firms that waited 24 hours or longer.
37%
Of 2,241 US companies sent a test lead, 37% replied within an hour.
23%
Of those same companies never replied at all.
How to read it
Those companies sold everything from insurance to software, not roofs or HVAC, so do not treat 7x as a figure for your trade.
The direction is the part to keep. Someone with a leak, a broken AC or a dead lawn in August calls the next name on the list when you do not pick up. Answering inside the hour is the cheapest lead you will ever get, because you already paid for it.
What closes the gap
Four fixes, most of them cost nothing.
None of these need an agency. Do them yourself this week and run the calculator again next month.
Know the second a lead lands
An alert on your phone for every call and form, not a daily look at the inbox. Elevi, the platform we run client sites on, sends one for every lead the site brings in.
Cover the hours you are on a job
A text back, an answering service or a teammate on call. Pick one, write it down, and make it the rule for after hours and for the middle of a job.
Ask for a phone number on the form
A form that only takes an email turns every reply into a thread. A number lets you call back while they are still at the screen.
Time your replies
Write down when each lead came in and when someone answered it. Most call-tracking and CRM tools report this. You cannot shrink a number you never look at.
Questions owners ask
About the missed-lead number.
Where do I find my share of unanswered leads?
Why draw the line at an hour?
Is the result what I would win back?
Does anything I type get saved or sent?
What would you do about my number?
Next: what should a job cost you?
Put any marketing quotes you have into the cost-per-job calculator and see retainer, per lead and per close side by side.