BHR Construction Corp. is one of our longest-running construction clients and the case study we point to most when a builder asks what real SEO can do. The numbers — 1,233% organic click increase, 5.5% click-through rate, 987% impression increase — are real and audited. Here’s the work behind them. For the broader playbook these tactics fit into, see local SEO strategies for construction firms.
Where they started
BHR had a website that didn’t reflect the work they actually wanted. The SEO was tuned (accidentally, by an old vendor) toward shower repair queries — high volume, low value, completely off-strategy for a custom builder. Most of the form submissions were low-budget repair work that wasted estimator time and never converted to projects.
The first 90 days: rebuild and refocus
- Site rebuild. Modern, fast, mobile-first. Project galleries with real photos. Process content. A clear point-of-view about what BHR actually does.
- Keyword strategy reset. Killed the shower-repair targeting. Focused on custom-build queries, larger remodel queries, and the specific project types BHR wanted more of.
- Service-page restructure. One detailed page per project type with real costs, real timelines, real FAQs.
- Google Business Profile rebuild. Real photos, real services, regular posts, review-velocity process.
Months 4–12: compound the work
Long-form content per project type and per neighborhood. Steady review velocity from closed projects. Regular GBP posts and photo updates. Backlink work in the legitimate sense — trade press, community partnerships, supplier sites, design-forward home publications.
What other construction firms can take from this
- Audit the queries your site actually ranks for. If they don’t match the projects you want, fix that first. (GSC performance report is where that audit lives.)
- A site rebuild is sometimes faster than trying to optimize a site that was wrong from the start.
- Construction SEO compounds over 9–18 months. The work in months 1–3 doesn’t fully show until months 6–12. (Our 90-day engagement is what that first quarter looks like.)
- GBP and reviews matter as much as the website does. Don’t neglect either side.
