AI
What FH ships with AI in the loop, and what we deliberately leave manual.
Answer Engine Optimization for Professional Services Firms
Ranking is no longer enough. If an AI answer cannot extract, trust, and cite you, you are invisible to the buyers who ask it first.
Anthropic API Prompt Caching: The Pattern That Saves Thousands on Content Generation
Prompt caching cuts our content-gen costs by an order of magnitude. Here’s how and where it works.
AI Overviews and Zero-Click Search: The 2026 SEO Reality
AIO eats informational clicks. Transactional and local clicks are largely untouched. Here’s the playbook.
AI-Assisted Content: How to Use Claude for Drafts Without Sounding Like Every Other AI Site
AI drafts are 60% of the work and 0% of the voice. Here’s how to use the time savings without losing the brand.
RAG for SMB Sites: When Retrieval-Augmented Generation Actually Solves a Real Problem
RAG is the right answer about 10% of the time. Here’s the framework for the other 90%.
AI Chat for Customer Service on SMB Sites: When It Helps and When It Hurts
AI chat is the most-overhyped SMB feature in 2026. It works for some sites. Most should think twice.
Google Search Console: AI Overviews Data and What to Do About the Clicks You’re Losing
AI Overviews are eating informational-query clicks. Here’s the data and the playbook.
Embeddings for Internal Search: The Pattern That Replaces ElasticSearch for Most SMB Sites
Most SMB sites have either no internal search or terrible internal search. Embeddings fix it for $0 of new infrastructure.
AI Image Generation for Marketing Sites: What Works, What Trips the Slop Detector
AI imagery is everywhere. Most of it screams AI. Here’s how to use it without your site looking like every other 2026 redesign.
Tool Use With Claude: Building Agents That Don’t Hallucinate Your Production Data
Agents are powerful when they have tools. They’re dangerous when those tools aren’t bounded. Here’s the safe pattern.
