Case study: Blue Arrow Roofing

From no website to a first inbound lead 5 hours after launch.

Black-owned, family-run roofing contractor based on MLK Blvd in Kansas City, working both sides of the state line across Missouri and Kansas. Roof repair, full replacement, storm-damage and insurance-claim work, gutters, and siding.

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  • Verified results
  • Published with the client's name
  • See it at bluearrowroofing.com

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Verified results

What changed for Blue Arrow Roofing, by the numbers.

Numbers sourced from the engagement, published with the client's name on them.

Client
Blue Arrow Roofing
Trade
Roofing
Home market
Kansas City
Shipped
Aug 2026
From launch to first inbound lead
5 hrs
Lead pipeline live and alerting
Day 1
Visit bluearrowroofing.comJudge the work on the client's own website, not a mockup.

The engagement

The problem, what we did, and what it moved.

Blue Arrow Roofing's situation before we started, and the work that produced the numbers above.

bluearrowroofing.comBlue Arrow Roofing, from the site we built
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  1. The problem

    No website. A metro-wide roofing operation with real crews and real referrals was invisible to anyone searching for a Kansas City roofer, and every storm-season lead had to arrive by word of mouth.

  2. What we did

    Built and shipped the site on the FH stack in a single sprint, service and metro pages mapped to how people actually search for roofing work, insurance-claim help written in plain English, free-inspection calls to action on every page, and the scored FH lead pipeline wired to alert the owner the moment a request comes in.

  3. What changed

    • 5 hrs from launch to first inbound lead
    • Day 1 lead pipeline live and alerting

Services delivered

What Blue Arrow Roofing had us run.

Each one is a service you can hire on its own. Open one to see what ships, how it runs, and who it is for.

Similar trade

Run a business like Blue Arrow Roofing?

See how we work with roofing contractors: storm season, insurance claims and replacement leads.

See our roofing work

Other roofing clients we built for

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About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

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