Case study
BHR Construction
Shipped Jun 2026Construction · Custom Homes · Greenville, SC
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Overview
Veteran-owned luxury custom home builder in Greenville, SC, founded in 2020 by Ben Bowers. A NASCLA Unlimited General Contractor handling custom homes, additions, ADUs, decks, and commercial builds across the Upstate.
The challenge
The original site pulled the wrong work — minor-repair leads instead of custom builds — and the brand didn't match the luxury positioning they wanted to own.
What we did
Full redesign and visual rebrand, SEO starting on low-competition keywords, a content cadence, backlink building, and social marketing, all pointed at million-dollar custom-build inquiries — then a relaunch on FH's own stack that carries the same program forward with deeper SEO.
Results
- +327%
- organic clicks (12 mo)
- +456%
- organic impressions
- $12M+
- new leads generated
- #1
- map pack: "general contractor," Greenville SC
“Before coming to Frontend Horizon, my website was generating the wrong types of leads. Now I get leads for building million dollar custom homes.”
Services delivered
What we shipped for BHR Construction.
- Web Design
- SEO
- Social
- Competitor Analysis
Want a build like this?
Eight minutes of discovery, no sales call. We pull the data on your geo and draft the ICPs before any contract.