Case study
Blue Arrow Roofing
Shipped Aug 2026Roofing · Kansas City
Black-owned, family-run Kansas City roofers with no site of their own. FH shipped the build, the local-SEO surface, and the scored lead pipeline in one sprint. The first inbound lead landed the same day the site went live.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Overview
Black-owned, family-run roofing contractor based on MLK Blvd in Kansas City, working both sides of the state line across Missouri and Kansas. Roof repair, full replacement, storm-damage and insurance-claim work, gutters, and siding.
The challenge
No website. A metro-wide roofing operation with real crews and real referrals was invisible to anyone searching for a Kansas City roofer, and every storm-season lead had to arrive by word of mouth.
What we did
Built and shipped the site on the FH stack in a single sprint — service and metro pages mapped to how people actually search for roofing work, insurance-claim help written in plain English, free-inspection calls to action on every page, and the scored FH lead pipeline wired to alert the owner the moment a request comes in.
Results
- 5 hrs
- from launch to first inbound lead
- Day 1
- lead pipeline live and alerting
Services delivered
What we shipped for Blue Arrow Roofing.
- Web Design
- Local SEO
- Lead Pipeline
Want a build like this?
Eight minutes of discovery, no sales call. We pull the data on your geo and draft the ICPs before any contract.