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Case study

Kind Roofing

Shipped Sep 2026

Roofing · Austin, TX

Two Austin locals who inspect every roof themselves and answer every call. FH shipped the site, the Central Texas service-area surface, and the text-first inspection pipeline in one sprint, on the same pay-per-result structure as Blue Arrow.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Danny Jackson, DOO
Danny
Shannon Cravey, President of Business Development
Shannon
Josh Grounds, Business Development and Social
Josh
Kind Roofing site preview

What we built

Locally owned roofing contractor covering Austin, Round Rock, Cedar Park, Georgetown, Kyle, Buda, and the rest of Central Texas: replacement, repair, storm damage, and insurance claims. We built the site from the Blue Arrow structure, rebranded and restyled for Austin, with a 60-second inspection request that texts Will and Noah directly and the FH lead pipeline scoring every request behind it.

The engagement is live and the measurement window is open. Numbers publish here once they verify.

See where it sits on the results page →

Services delivered

What we shipped for Kind Roofing.

  • Web Design
  • Local SEO
  • Lead Pipeline

Want a build like this?

Eight minutes of discovery, no sales call. We pull the data on your geo and draft the ICPs before any contract.