Case study
Talbot Companies
Shipped Jun 2025Roofing / Painting · South Florida
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Overview
Veteran- and family-owned roofing and painting contractor based in Jupiter, FL, with 50+ years in South Florida. Certified Roofing Contractor (#CCC1334659) serving 100+ cities from Jupiter to Miami, across residential and commercial roofing and high-end painting.
The challenge
No website. Leads came in through Facebook alone. Organic search brought little, and the PPC budget burned on bot clicks and low-intent leads.
What we did
Built a 350+ page site mapped to their ideal commercial and high-end residential clients, wired in an instant-estimator for real-time quotes, and ran an omni-channel program across SEO, PPC, local SEO, and social, tuned for AI-overview visibility in tools like ChatGPT.
Results
- $3.5M+
- lead value in 5 months
- 1800%
- ROI on digital spend
- 25+
- qualified leads / month
- $700K+
- avg monthly lead value
“Their work on SEO and PPC is generating leads and helping us expand our business.”
Services delivered
What we shipped for Talbot Companies.
- Web Design
- SEO
- PPC
- Social
- Competitor Analysis
Hosting platform: webflow
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