Case study: Best Barns

From lost in big-box listings to +1,233% organic clicks.

DIY wooden shed-kit maker founded in 1985 in Greenville, PA. 40+ years of kits sold through Home Depot, Lowe's, Menards, Amazon, and eBay, including the fast-assembly RapidShed line.

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  • Verified results
  • Published with the client's name
  • See it at bestbarns.com

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Verified results

What changed for Best Barns, by the numbers.

Numbers sourced from the engagement, published with the client's name on them.

Client
Best Barns
Trade
Retail / Manufacturing · National
Home market
Greenville, PA
Shipped
Aug 2025
Organic clicks
+1,233%
Organic impressions
+987%
Organic click-through rate
5.5%
Retail buy-page clicks in 3 mo
3,000+
Avg engagement vs 54s industry
90s
Visit bestbarns.comJudge the work on the client's own website, not a mockup.

The engagement

The problem, what we did, and what it moved.

Best Barns's situation before we started, and the work that produced the numbers above.

bestbarns.comBest Barns, from the site we built
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  1. The problem

    No website and a thin online presence. Shoppers were confused about the product range, and brand awareness was slipping against the big-box listings.

  2. What we did

    Built an information-rich, DIY-focused site with schema markup for rich results, strategic calls to action, and a backlink program, optimized for AI search in ChatGPT and Google AI Overview.

  3. What changed

    • +1,233% organic clicks
    • +987% organic impressions
    • 5.5% organic click-through rate
    • 3,000+ retail buy-page clicks in 3 mo
    • 90s avg engagement vs 54s industry
“Working with Frontend Horizon has been truly refreshing. Respectful, open-minded, professional, and extremely knowledgeable.”
Michael KearneyVP of Marketing, Best Barns

More owners in their own words on the reviews page.

Services delivered

What Best Barns had us run.

Each one is a service you can hire on its own. Open one to see what ships, how it runs, and who it is for.

Similar trade

Run a business like Best Barns?

See how we work with commercial trades and builders: facility and B2B buyers who arrive with a scope.

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Other commercial trades clients we built for

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About a minute1 of 5

What do you want your marketing to do for you?

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