Case study: Talbot Companies

From Facebook-only leads to $3.5M+ in lead value in 5 months.

Veteran- and family-owned roofing and painting contractor based in Jupiter, FL, with 50+ years in South Florida. Certified Roofing Contractor (#CCC1334659) serving 100+ cities from Jupiter to Miami, across residential and commercial roofing and high-end painting.

  • Verified results
  • Published with the client's name
  • See it at talbotcompanies.com

Tell us about your business

Reply within one business day
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

Verified results

What changed for Talbot Companies, by the numbers.

Numbers sourced from the engagement, published with the client's name on them.

Client
Talbot Companies
Trade
Roofing / Painting
Home market
South Florida
Shipped
Jun 2025
Lead value in 5 months
$3.5M+
ROI on digital spend
1800%
Qualified leads / month
25+
Avg monthly lead value
$700K+
Visit talbotcompanies.comJudge the work on the client's own website, not a mockup.

The engagement

The problem, what we did, and what it moved.

Talbot Companies's situation before we started, and the work that produced the numbers above.

talbotcompanies.comTalbot Companies, from the site we built
Visit talbotcompanies.com
  1. The problem

    No website. Leads came in through Facebook alone. Organic search brought little, and the PPC budget burned on bot clicks and low-intent leads.

  2. What we did

    Built a 350+ page site mapped to their ideal commercial and high-end residential clients, wired in an instant-estimator for real-time quotes, and ran an omni-channel program across SEO, PPC, local SEO, and social, tuned for AI-overview visibility in tools like ChatGPT.

  3. What changed

    • $3.5M+ lead value in 5 months
    • 1800% ROI on digital spend
    • 25+ qualified leads / month
    • $700K+ avg monthly lead value
“Their work on SEO and PPC is generating leads and helping us expand our business.”
Ben YetmanVP of Business Systems, Talbot Companies

More owners in their own words on the reviews page.

Similar trade

Run a business like Talbot Companies?

See how we work with roofing contractors: storm season, insurance claims and replacement leads.

Want a page like this with your name on it?

Tell us where your leads come from today. On a ten-minute call we will tell you what the first ninety days would have to move, and which plan fits.

Frontend Horizon, Dallas, TX

Your site should be paying for itself. Let's find out together.

Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.

  • Monthly retainer
  • Pay per lead
  • Pay per close
  • A written read every Friday
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.