Case study: BHR Construction

From repair calls to $12M+ in custom-build leads.

Veteran-owned luxury custom home builder in Greenville, SC, founded in 2020 by Ben Bowers. A NASCLA Unlimited General Contractor handling custom homes, additions, ADUs, decks, and commercial builds across the Upstate.

  • Verified results
  • Published with the client's name
  • See it at bhrconstructionco.com

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Verified results

What changed for BHR Construction, by the numbers.

Numbers sourced from the engagement, published with the client's name on them.

Client
BHR Construction
Trade
Construction · Custom Homes
Home market
Greenville, SC
Relaunched
Jun 2026
Organic clicks (12 mo)
+327%
Organic impressions
+456%
New leads generated
$12M+
Map pack: "general contractor," Greenville SC
#1
Visit bhrconstructionco.comJudge the work on the client's own website, not a mockup.

The engagement

The problem, what we did, and what it moved.

BHR Construction's situation before we started, and the work that produced the numbers above.

bhrconstructionco.comBHR Construction, from the site we built
Visit bhrconstructionco.com
  1. The problem

    The original site pulled the wrong work, minor-repair leads instead of custom builds, and the brand didn't match the luxury positioning they wanted to own.

  2. What we did

    Full redesign and visual rebrand, SEO starting on low-competition keywords, a content cadence, backlink building, and social marketing, all pointed at million-dollar custom-build inquiries, then a relaunch on FH's own stack that carries the same program forward with deeper SEO.

  3. What changed

    • +327% organic clicks (12 mo)
    • +456% organic impressions
    • $12M+ new leads generated
    • #1 map pack: "general contractor," Greenville SC
“Before coming to Frontend Horizon, my website was generating the wrong types of leads. Now I get leads for building million dollar custom homes.”
Ben BowersOwner & CEO, BHR Construction

More owners in their own words on the reviews page.

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About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.