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Vertical Pattern Library · Frontend Horizon

Already know your vertical? Pull the playbook.

Every month, we publish one full vertical pattern read — census frame, ICP cards, sequence templates, attribution map — on the house. Tell us your vertical. Or browse what’s already shipped.

Next vertical pattern published July 1. Requests close June 28.

How it works

  1. 01

    Request a read

    60 seconds. No call, no calendar invite.

  2. 02

    A strategist picks

    Four of us weigh in. Not an algorithm.

  3. 03

    Published the 1st

    Full pattern read posted within the week.

Not picked this month? Every requester still gets a one-page market frame for their vertical (population, business count, growth signal) — on the house. No call required.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who actually does the work

John Cravey, Founder
John
Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh
Danny Jackson, DOO
Danny
Dylan Evans, VP of Growth
Dylan