Web Design·2 min
Why Your Website’s Bounce Rate Is Lying to You
Bounce rate is the most misunderstood metric in SMB analytics. It’s also one of the easiest to game without improving anything.
Web Design·2 min
Why Slow Websites Are Killing Your SEO (and How to Fix Yours This Quarter)
Three seconds is the hard ceiling. Most SMB sites load in seven. The math on what that costs you is brutal.
Web Design·1 min
Why ‘Just Build Us a Website’ Is the Wrong First Question
Most SMB website projects start with the wrong question. Here are the right ones.
Web Design·1 min
Conversion Rate Optimization for Service Businesses
Most service-business sites convert at 1–2%. The brands that get to 4–6% do five specific things differently.