Status quo
Meta hasn't worked since iOS 14 broke your pixel. The creative angles haven't rotated in months. Lookalikes built from a list of bad leads. You're not sure if Meta even fits your ICP anymore.
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Growth levers
Meta Ads Management.
Facebook + Instagram lead campaigns under Pay Per Click Advertising. Creative built for the ICP, audiences mapped against intent signals, and attribution stitched back to the CRM.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Conversions API live, stitched to your CRM. Creative angles rotated every 30 to 60 days. Audiences built from your best-converting CRM segments, not a generic lookalike. Attribution that matches what you see in the pipeline.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- Facebook + Instagram campaign builds
- Conversions API + server-side event setup
- Creative production (copy + design + short-form video)
- Audience library (lookalikes, retargeting, interest)
- Weekly read with creative fatigue + CPL trend
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Week 1
CAPI setup + audience build
- 2
Week 2
Creative + launch
- 3
Month 1
Audience learning + initial optimization
- 4
Months 2+
Creative rotation + scale
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Monthly Meta ad spend tier
- 02
Creative production scope (copy only vs. full creative)
- 03
Number of ad sets and audiences in rotation
- 04
iOS conversion API + server-side event setup
- 05
Lookalike audience refresh cadence
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Meta Business Manager access
- ⟶CRM read access for audience building
- ⟶Brand assets + product or service photography
- ⟶Customer testimonials or social proof
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Pixel-only tracking with no Conversions API
- Creative that won't rotate (we plan rotation up front)
- Lookalikes built from your full lead list (we segment first)
Fit check
Who this is for, and who it isn’t.
Right fit
- Brands with strong visual product or service identity
- Operators in consumer or local service categories
- B2B teams targeting decision-makers active on LinkedIn-adjacent Meta
Wrong fit
- Highly regulated industries (firearms, gambling, some health)
- Audiences who don't use Meta platforms
Proof
Sites and systems shipped on this engagement.
Questions operators ask before they book Meta Ads Management.
Does Meta still work after iOS 14?
Yes, with proper server-side tracking. We set up the Conversions API, stitch event data back to your CRM, and stop relying on the broken pixel-only signal.
How much creative do I need?
Plan on 3–5 fresh angles per month per audience. Creative fatigue is the #1 reason a winning campaign starts losing — we rotate before the data tells you to.
Should I run Reels + Stories or just Feed?
Run all three. Meta's placement optimization works best when you let it pick — but you need creative built for each format. We produce per-format, not one ad cropped four ways.
Related solutions
Other engagements under this parent.
3 sprint kickoff slots open this quarter
Run sprint zero for Meta Ads Management. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.