Status quo
DMs go unanswered for days. Comments get likes but no replies. A bad review sat for three weeks before anyone saw it. Sales-qualified DMs sit in the inbox while the lead cools.
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Growth levers
Community Management.
Replies, DMs, comment moderation handled under Social Media Marketing so the page never goes silent. The brand voice stays consistent every time someone in your audience reaches out.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Replies and DMs answered within your chosen SLA. Sales-qualified DMs routed to your team inside an hour. Bad reviews handled per a pre-approved playbook. One voice across every interaction.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- Reply + DM management (response SLA you pick)
- Comment moderation across all platforms
- Crisis-comment playbook with pre-approved language
- Sales-qualified lead escalation path to your team
- Monthly read on volume, sentiment, escalations
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Sprint 0
Voice document + crisis playbook + escalation tree
- 2
Sprint 1
Go live with first SLA enforcement
- 3
Monthly
Volume + sentiment read, playbook updates
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Daily message volume (under 20, 20–100, 100+)
- 02
Number of platforms covered
- 03
Response SLA (within 1 hour, same business day, 24h)
- 04
Escalation path to your team for sales-qualified DMs
- 05
Crisis-comment playbook included
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Account access to all managed platforms
- ⟶Escalation tree (who handles a sales DM, who handles a crisis)
- ⟶Existing FAQs, sales scripts, and product documentation
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Generic responses that ignore the voice document
- Crisis responses without pre-approved language
- Sales-qualified leads sitting in a queue without escalation
Fit check
Who this is for, and who it isn’t.
Right fit
- Brands where DMs are a real lead channel
- Service businesses where review responses matter to local search
- Operators with social presence but no dedicated community manager
Wrong fit
- Brands without enough volume to justify the SLA layer
- Anyone wanting fully autonomous responses with no human escalation
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Questions operators ask before they book Community Management.
Will replies sound like us, not like an agency?
Yes — we run a voice document with your team and check every escalation path before going live. The audience can’t tell the difference between us and your in-house team.
What about negative reviews or PR risk?
Crisis-comment playbook is part of onboarding — named scenarios, pre-approved language, and a direct escalation line to you for anything outside the playbook.
What's the realistic response SLA?
1 hour during business hours is realistic at most volumes. Same-business-day is the floor we recommend. Sub-hour 24/7 coverage costs more than it earns for most clients — we'll tell you when it's worth paying for.
Related solutions
Other engagements under this parent.
3 sprint kickoff slots open this quarter
Run sprint zero for Community Management. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.