Growth levers

Social Content Production.

Posts, short-form video, carousels, produced and scheduled monthly under Social Media Marketing. Built around the topics your ICP actually searches and shares.

Sprint-pricedNo retainer lockOutcome per sprint

Run discovery — 8 minutes →Send us your situation

Sprint zero · Free · No card

See the build before you sign.

Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.

Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent

Social presence25

Your social stays live, on a real cadence.

Posts ship weekly — the build you just finished.
Reels carry current tags. The algorithm pushes them.
Every sub tag becomes content you reshare.

Sub-engagementSits under Social Media Marketing→

Before & after

What this engagement actually changes.

Status quo

You post when you remember. The voice flips depending on who's holding the phone. The content batch you paid for last quarter never went up. Reels die at 200 views because the hook doesn't match the audience.

After the sprint

Monthly batch produced and queued. Voice document signed off and applied to every piece. Short-form video edited from your raw footage or our shoot day. Cross-platform repurposing so one post lives in three formats.

Deliverables

What you walk away with.

Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.

8 to 30 pieces per month (static, carousel, short-form video)
Voice + tone document
Caption + hashtag research per post
Cross-platform repurposing
Optional shoot day with our team or theirs

5-phase fit

Where this plugs into the system.

Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.

Phase 1Census
Phase 2Public Data
Phase 3ICPs
Phase 4System
Phase 5Sprint

New to the 5-phase process? See all five phases →

Timeline & cadence

Sprint by sprint, what ships when.

1
Sprint 0
Voice document + ICP scrolling research
2
Sprint 1
First month batch in queue for sign-off
3
Monthly
Batch + voice check + queue

Engagement details

Pricing factors, in plain English.

No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.

01
Pieces per month (8, 16, or 30)
02
Format mix — static, carousel, short-form video
03
On-site shoot days included or stock-only
04
Caption + hashtag research per post
05
Cross-platform repurposing (one post, three formats)

Your price

Inputs

What we need from you.

Get these together and sprint zero starts the same week.

⟶Existing brand voice or willingness to develop one
⟶Raw footage, photos, product material
⟶Approval cadence (per post, weekly batch, monthly batch)

Anti-patterns

What we won’t ship.

Hard rules. If your last agency promised one of these and the engagement broke, that’s why.

Generic AI-written captions
Posts that ignore the voice document
Engagement pods or bought followers

Fit check

Who this is for, and who it isn’t.

Right fit

Brands with a real product or service to show
Service businesses where visual proof drives the close
Teams without an in-house content producer

Wrong fit

Brands wanting follower-count growth as the goal
Anyone without a defined voice or willingness to develop one

Proof

Sites and systems shipped on this engagement.

Every shipped project →

Questions operators ask before they book Social Content Production.

Will my brand voice still come through?
Yes — we run a voice-and-tone session in the first sprint, then check every batch against the rules document before scheduling. You sign off on the first month before anything queues.
What platforms do you produce for?
Instagram, Facebook, LinkedIn, TikTok by default. Threads, YouTube Shorts, and Pinterest as add-ons when they map to the ICP.
How does shoot day work?
Half-day or full-day on-site shoot with our producer + camera. We come out, capture 30 to 60 days of content in a day, then edit into the monthly batch. Reduces the team's content production load to near-zero.

Other engagements under this parent.

Community ManagementReplies, DMs, comment moderation handled under Social Media Marketing so the page never goes silent. The brand voice stays consistent every time someone in your audience reaches out.

Areas we serve

Where we run this work.

Who actually does the work

John, Pablo, Josh, Danny, Dylan. The five names you sign off with on every sprint.

3 sprint kickoff slots open this quarter

Run sprint zero for Social Content Production. See the read first.

Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.

Run discovery →Send us your situation