Status quo
You know your competitors by name. You don't know what they spend. You don't know which pages drive their traffic. The last 'competitive analysis' you got was a SWOT slide that didn't tie to your channel mix.
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Growth levers
Competitor Teardown.
A standalone written teardown under Competitor Analysis: three named competitors, what they spend, rank, and convert on, plus the gaps you can exploit this quarter.
Sprint-pricedNo retainer lockOutcome per sprint
Sprint zero · Free · No card
See the build before you sign.
Sprint zero scopes the audience and the system — you see what we’d build before you sign for the build.
Census-grounded
ACS, CBP & LEHD pulls
60+ ICP cards
Shipped, signed off
Outcome-locked
One named outcome per sprint
No retainer trap
Sprints, not rent
Before & after
What this engagement actually changes.
After the sprint
Written teardown of three named competitors with their spend, rank, and conversion math. The channels they're winning on quietly. The gaps you can exploit this quarter. Action plan attached.
Deliverables
What you walk away with.
Named artifacts that ship, not verbs. If it’s on this list, the sprint isn’t done until it’s in your hands.
- 3 to 10 competitors analyzed, written report delivered
- Per-competitor: top-traffic pages, top keywords, ad spend estimate
- Backlink profile + referring domain map
- Content gap analysis
- Quarter-ahead action plan
5-phase fit
Where this plugs into the system.
Every FH engagement maps to one or more phases of the 5-phase process. Lit chips are the phases this service ships against.
- Phase 1Census
- Phase 2Public Data
- Phase 3ICPs
- Phase 4System
- Phase 5Sprint
New to the 5-phase process? See all five phases →
Timeline & cadence
Sprint by sprint, what ships when.
- 1
Week 1
Competitor list locked, scope signed
- 2
Week 2
Per-channel pull across all 5 channels
- 3
Week 3
Written teardown delivered
- 4
Optional
Live workshop with marketing + sales leads
Engagement details
Pricing factors, in plain English.
No mystery line items. These are the specific inputs that decide how the engagement is sized and what ships at the end of it.
- 01
Number of competitors analyzed (3, 5, or 10)
- 02
Channel coverage — SEO, PPC, social, content, email
- 03
Estimated ad-spend modeling included
- 04
Content gap analysis depth
- 05
Live workshop walk-through with your team
Your price
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Inputs
What we need from you.
Get these together and sprint zero starts the same week.
- ⟶Named competitor list (3, 5, or 10)
- ⟶Your own baseline (Search Console + GA4)
- ⟶Specific channels of interest, if narrower than all 5
Anti-patterns
What we won’t ship.
Hard rules. If your last agency promised one of these and the engagement broke, that’s why.
- Generic SWOT slides
- Spend numbers reported as exact figures (we deliver bands)
- Single-tool reports without cross-checking
Fit check
Who this is for, and who it isn’t.
Right fit
- Operators about to enter a new geo or product category
- Series A teams planning the next quarter's channel bet
- Service businesses losing deals to a specific competitor
Wrong fit
- Brands without an internal benchmark to compare against
- Teams who won't act on the action plan
Proof
Sites and systems shipped on this engagement.
Roofing / Painting · South Florida
Talbot Companies
50-year roofing and painting firm lacking digital presence. Web, SEO, and PPC tuned to commercial and high-end residential — the leads they had been looking for now show up on the calendar. Site built and hosted on Webflow.
Construction · Custom Homes · Greenville, SC
BHR Construction
Veteran-owned luxury custom-home builder. First FH build pivoted the lead mix from junk shower-repair to million-dollar custom-build inquiries; the relaunch (just shipped) deepens the SEO and content cadence on the proven foundation.
Retail / Manufacturing · National
Best Barns
Brand relaunch with a custom site and a competitive SEO program. Traffic up, brand awareness rising, retail partners feeling the pull. Site built and hosted on Webflow.
Questions operators ask before they book Competitor Teardown.
How accurate is the spend estimate?
Within a 20–30% band — tight enough to know whether they’re outspending you 2× or 10×. We use SEMrush, SpyFu, Meta Ad Library, and direct SERP analysis stitched together.
Is this useful if I already know my competitors?
Especially then — the teardown surfaces what they’re doing that you’re not seeing. Most clients learn at least one channel their main competitor is winning on quietly.
Can the teardown happen without engaging on the parent service?
Yes — it's the most common standalone engagement on the Competitor Analysis track. Most clients run it once before deciding whether to bundle with SEO or PPC.
Related solutions
Other engagements under this parent.
3 sprint kickoff slots open this quarter
Run sprint zero for Competitor Teardown. See the read first.
Eight minutes of discovery, audience map and ICP draft back in your inbox. No card. No retainer. No obligation to continue.