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Who we serve / Stage

Micro. Owner-led, a handful on payroll, mostly local, growing on word-of-mouth and one or two channels.

You've got a small crew, repeat customers, and a couple of channels that work. The website is the part that keeps not working. Buyers check it before they call, the lead form drops messages, the SEO is whatever the last web guy left in 2019. This is the size where the site stops being a brochure and starts being a salesperson. We build it that way, then run the SEO and social that puts it in front of the customer you actually want.

  • Census-grounded

    ACS, CBP & LEHD pulls

  • 60+ ICP cards

    Shipped, signed off

  • Outcome-locked

    One named outcome per sprint

  • No retainer trap

    Sprints, not rent

Who you'll work with

Pablo Novelo, Founder
Pablo
Josh Grounds, Dev
Josh

Common look

How to know this is you.

  • 1 to 9 employees, owner still on the floor weekly
  • Most customers local. Service area covers a metro or county
  • Past word-of-mouth, no marketing role on staff
  • First real budget for the website and ongoing acquisition

Where to start

Priced offers at this stage.

3-4 week launch

Portfolio site

$99/mo

Multi-page site on your own domain. Built for a business that has customers, photos, and proof to show.

  • Up to 8 pages, your domain, your photos
  • Conversion-built lead form plus scheduling integration
  • On-page SEO baseline for your city and service set
Start portfolio tier · $99/mo

Not your stage?

See every stage and industry on the main who-we-serve page.